Jenna Lowe is one of 4,300 South Africans awaiting an organ transplant (excluding those who are unaware that they are experiencing end stage organ failure, or realise too late). South Africa has one of the lowest organ donor rates in the world. Lack of awareness remains a formidable barrier, and all the more daunting in the light of structural deficiencies. However, Lowe’s ‘Get Me to 21’ campaign has shown what can be achieved when social media is harnessed to close the gap between those affected and those who can help. By ANDREA TEAGLE.