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Populism 2.0: The new populists are coming – more efficient and more palatable than ever

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Natale Labia writes on the economy and finance. Partner and chief economist of a global investment firm, he writes in his personal capacity. MBA from Università Bocconi. Supports Juventus.

Enough of the buffoons. Across Western democracies there has been a sea change. From the ham-fisted bellicosity of Boris Johnson to the assured, calm, able, yet lethal contradictions of Liz Truss. From Donald Trump, via the spectacularly absent Joe Biden to Ron DeSantis, the competent governor of 21 million residents of Florida, who has a chance to run for the White House.

The difference? It is simply a question of competency – having the attention span to make it to the end of a briefing memo; an ability to negotiate corridors of power; a sufficient grasp of reality to appreciate the labyrinthine difficulties of enacting legislation in modern, bipolar, democratic contexts.

Italy is, as ever, ahead of the curve (in the worst possible sense). If the Romans created the first effective state apparatus – the Renaissance emerged from Florence, Mussolini invented Fascism and, more recently, the 1990s’ Silvio Berlusconi wrote the first populist playbook – once again Italy is a vanguard of the most depressing sort.

The frontrunner for next prime minister, Giorgia Meloni, is a populist. She is archetypical of the next iteration – those who exhibit populist characteristics (a consistent ability to blame your own problems on someone or something else, effective use of social media, complete inability to come up with solutions or govern) yet combine them with a calmer, more poisonous, more controlled, more electorally palatable competency.

What we have here is Populism 2.0. Where will it lead us? 


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First, we should consider the political effects of Meloni, DeSantis, Marion Maréchal-Le Pen and the Thatcher-lite Truss. Large-scale changes to enshrined Western Constitutions? No one has ruled it out. Respect for rights and free speech? Under the banner of threats posed by “wokeness” and “cancel culture”, this needs to be reconsidered. They say the “LGBTQ+ lobby” poses a menace to the traditional family unit. Truss attacks Bank of England independence; Meloni the parliamentary democracy of Italy. None has the incapacity to fail.

Second, economically, there are ramifications. Until now, there has not been an economics of populism. Populism has been a countermovement. In power, gasping for the toxic gases of nihilist opposition, populism has traditionally been asphyxiated.

This second wave seems to have advanced the cause, however. Reciting a late 1980s playbook, Truss embodies this move towards low taxes and a weakened state, alongside a flagrant disregard for the necessary ensuing budgetary cuts and sacrifices. It seems naive, and quaintly déjà vu.

Higher debt to GDP and increasingly reluctant attitudes to essential economic structural reforms, of the sort where there are guaranteed to be losers in the short term, are nigh certainties. But is that not politics? To assess priorities and enable those hit by policy change to deal with it with a mix of nationalist hocus pocus and blind optimism. As Bismarck said, effective politics is “the art of the possible”. Such realism ill-fits a populist.

A friend said today’s UK has all the symptoms of Bettino Craxi’s Italy of the 1980s. Latter-day populists embody optimism, promising everything to everyone, without that critical element of which Bismarck was so clear – the crunching reality of trade-offs.

In South Africa, a candidate for Populist 2.0 is Paul Mashatile. No one has a clear idea what he thinks about economic policy; about what should be done or what should not. He cunningly bides his time between various internecine camps of the ANC, keeping his cards concealed. Surely, the smart money post-Ramaphosa is on him? A populist, but a potentially far more effective one than his erstwhile predecessor, who spent his time on ever-expanding families and firepools.

Where to from here? The ridiculous spectacle of vapid political and economic debates of the 2010s, ending catastrophically with a global pandemic and war in Europe, could be about to shift gear. Rather a more deliberate and competent attack on the machinery of the state, the levers of democracy, the essential gravity of market economics. 

We can barely wait to see the outcome. DM168

This story first appeared in our weekly Daily Maverick 168 newspaper, which is available countrywide for R25.

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  • Karl Sittlinger says:

    I really do think you under estimate the effects of the “new” social sciences and what the diversity business did to (white) centrist voters. “Cancel Culture” and “wokeness” real life results are sometimes absolutely absurd, as is some of the CRT inspired material (books like “White Fragilty” by Robin DiAngelo is a good example), which simply go to far in placing blame for everything and anything on one particular race. The denial that this kind of discourse has been accepted wholesale by a certain section of our society (which includes most of the media) and dare not have any opposition to it in any way (opposition to these theories automatically making you a racist that is only interested in upholding their own privileges, and then is often followed with “cancelation”), is bound to push people away and into the arms of the populists you mention here. If you keep telling a lower class guy that is barely making ends meet that everything is his fault, he has to pay more taxes and get less benefits because he is white, what on earth makes you think he will vote for the left, especially when he is not even allowed to defend himself? We need to find a better way to involve everyone, to actually have a conversation, to apply empathy to all that suffer, and it cannot be driven by race alone. This conversation cannot start with an general accusation that, irrespective of the person, you are automatically an oppressor and guilty if you have white skin, almost like some kind of christian original sin that can never be forgiven. I highly recommend reading John McWhorter’s “Woke racism” for more info on how some of the current left discourse has more to do with a religion than with social science.

    Another brilliant article on this topic is “Woker than you #5: The real problem with Critical Race Theory” by Darren Zook, which very clearly and logically deals with some of the major shortcomings of today’s interpretation of CRT.

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