SA’s G20 themes of equality, inclusiveness and sustainability seem diametrically opposed to the philosophy of US President Donald Trump, seen here at a Nato summit in The Hague last month. (Photo: Remko de Waal / EPA) 
Bezos of Amazon, Musk of X/Tesla, Zuckerberg of Meta and Andreessen of Andreessen Horowitz have all shed blue cloaks since Trump’s ascendance and donned bright red ones. Some others have shifted more quietly and pragmatically, perhaps making some allowance for the new winds of politics and a vengeful president.
These are not normal times, of course. The current president is slashing and burning any entity that does not toe his thick red line, whether they are Harvard, CBS, NPR, Voice of America or Associated Press. Not to mention Canada, for God’s sake. It is unprecedented. A large pair of balls is required if you want to refuse to pay obeisance – there are real consequences, as we have seen.
It is with this in mind, and catalysed by the stunning success of self-declared socialist Zohran Mamdani in the New York Democratic mayoral candidate race last week, that I set out to find some tech bros who remain committed to good old liberal values and who continue to talk about climate change and renewables, as well as DEI and trans and immigrants’ rights, as though Maga had never happened.
It turns out that there are still quite a few – some more vocal and others keeping quiet. Perhaps these “woke” holdouts will feel the wind at their backs again in 2028. Politics is fickle and forgetful, and public perception apt to balance on the wobbly fence of economic good times.
No-man’s-land
Let’s dispense with those who have been careful to stay in no-man’s-land. Tim Cook of Apple has stayed partially out of the fray. He made the trek to Mar-a-Lago to dine with Trump early on, if only to say, “We are as happy to work with you as with all other presidents.” Then he got into a small spat with Trump about where to manufacture iPhones, which argument seems to have dissipated, probably because Trump was informed that iPhones simply cannot be manufactured in the US at a competitive cost.
How about Sergey Brin and Larry Page of Alphabet/Google? They are both longtime left-leaning centrists who have managed to stay out of the debate by saying little and keeping their personal opinions private.
Jensen Huang of Nvidia, on the other hand, has found himself in a bit of a pickle. In 2016, he was quoted as saying, “In general I prefer a more liberal government”, but now, at the head of what is possibly the US’s most politically sensitive technology, AI, he has to make nice with the administration that holds all the keys to sanctions and IP restrictions. Mind you, what with Nvidia’s dominance in AI hardware, the Trump administration has to make nice with Huang too, so Trump and Huang exist in a politely necessary co-dependent relationship. They are not bros.
Anti-Trump brigade
This brings us to the others – the ones who clearly do not like Trump and will not bend the knee, the ones whose moral compass has not changed. (I am not passing judgment here on whether that moral compass’s needle is pointed in the right direction, only that it seems not to have moved.)
These include, most notably, Mark Cuban. Cuban made his fortune in streaming in the late ’90s and has since diversified promiscuously. He is (like many self-made-billionaires-at-40) brash, opinionated and smart. He has accused Trump of being a “snake oil salesman”, of being scared of “strong, intelligent women”, of being “a threat” to the US and of having “fascist tendencies”. He has been critical of the Democrats, too, accusing them of “not being able to sell shit” but he has also remained steadfastly outspoken on core left-wing planks like DEI.
Then there is Reid Hoffman, co-founder of LinkedIn. His outspoken criticism of Trump caused him to consider leaving the US when Trump was re-elected (out of fear of retribution), but he has not done so and continues to actively support Democratic causes and candidates. And Reed Hastings, co-founder of Netflix, remains firmly “progressive” except for his controversial support of private over public schooling, which has put him at odds with traditional Democrats.
Finally, Satya Nadella of Microsoft. He is also seemingly untainted one way or the other, is unfailingly diplomatic and not given to political statements. But Microsoft’s contributions tell a different story – they are 4:1 in favour of the Democratic Party.
Billionaire influence
The narrative in its entirety tells an interesting story. These people have enormous influence and deep pockets. Where they lean has direct influence on the direction of US governance, not only via their monetary contributions, but in terms of the messages they implicitly whisper to their large customer bases.
So, why have some moved to the right, either publicly or privately? Mark Andreessen, in a recent podcast, described a meeting at the Biden White House with other tech executives and some of Biden’s team. The subject was AI regulation. At the conclusion of the meeting, the executives went downstairs and huddled in the parking lot. One of them said, “So I guess it’s Trump for us?” They all agreed, at least in Andreessen’s telling. For them, the issue was government regulation, nothing else.
It was not the money, or at least not completely. It was what Andreessen and the others saw as clumsy and constraining government interference in the sort of innovation they believed to be a national imperative.
It may be the case that some of these billionaires left their longtime political homes because Democratic policies pushed them away, but I suspect others moved to the right (and particularly toward Trump) because that’s where the money is. Perhaps also because no one wants to deal with Trump’s wrath.
The only way we’ll know for sure is if and when a new Democratic president is elected and the Zuckerbergs and Bezoses come crawling back or not. Only then will we know whether they are motivated by money or principle. DM
Steven Boykey Sidley is a professor of practice at JBS, University of Johannesburg a partner at Bridge Capital and a columnist-at-large at Daily Maverick. His new book, It’s Mine: How the Crypto Industry is Redefining Ownership, is published by Maverick451 in SA and Legend Times Group in the UK/EU, available now.