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Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion

Daily Maverick's Rebecca Davis talks about what's actually shaping online political discourse in South Africa right now — and spoiler alert: it’s not ideas, policies, or even real people.
Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion Enoch Godongwana (Photograph: Gallo Images). Illustrative image
Rebecca Davis
By Rebecca Davis
18 May 2025
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Reporting by: Rebecca Davis
Produced by: Emilie Gambade
Edited by: Malibongwe Tyilo
Filmed by: Bernard Kotze
Sub-edited by: Kevin Flynn

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