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FISH LABEL BUST

Woolworths launches probe after pilchard forgery uncovered

Woolworths has responded to last week’s police raid on a counterfeiting operation in Sedibeng, during which seven illegal immigrants were found to be tampering with expiry dates on cans of pilchards.

Woolworths has launched an investigation after branded packaging was found during a police raid on a counterfeiting operation in Gauteng.

On Tuesday, 12 November, the South African Police Service revealed that crime intelligence officers had raided a facility on Eland Street in Daleside, Sedibeng, the previous day, during which they seized a large quantity of counterfeit Lucky Star pilchards and printing equipment used to alter expiration dates. 

Workers had relabelled expired pilchards from 2021/22 with fake 2026 dates.

The cans of Lucky Star pilchards were packed in Woolworths-labelled cartons.

Seven illegal immigrants, reportedly aged between 18 and 29, were arrested, while the owner of the facility was said to be at large.

Charges were laid for food safety violations, theft and immigration offences. 

On Friday evening, President Cyril Ramaphosa addressed the issue of food safety, in response to the deaths of 22 children due to exposure to terbufos, a pesticide meant for agricultural purposes that is informally sold in poor communities, calling foodborne illnesses a rising crisis. Investigations revealed traces of the pesticide in food sold at spaza shops, alongside poor hygiene and unsafe storage practices. 

Read more: President Ramaphosa addresses South Africans about deadly foodborne illnesses

Cabinet has approved urgent measures, including the immediate closure of noncompliant shops, strict pesticide regulations and extensive inspections. Public education campaigns on food safety and pesticide risks will also be launched.

On Saturday morning, Woolworths said it was aware of the police investigation into the counterfeit operation. It had “strong reason” to believe that the product in question may have been part of an imported shipment from an international supplier that was rejected due to failure to meet the retailer’s stringent quality control standards.

“In the event of a product being rejected, it becomes the immediate responsibility of the supplier to collect and dispose of the stock from our warehouse responsibly. We have launched our own investigation to determine why this process was not adhered to in this instance. At Woolworths, we take food safety and the well-being of our customers extremely seriously. It is our number-one priority.”

Woolworths cautioned customers that Woolworths-labelled products should only be bought at its stores, or through the company’s online portal. DM

Comments (5)

rouxenator Nov 18, 2024, 08:50 AM

Very few things they sell are made of wool. So their name is misleading to begin with.

Bewe 1414 Nov 18, 2024, 09:17 AM

Yes, it sounds fishy.... :)

Pieter Rautenbach Nov 18, 2024, 09:32 AM

Quite the wooly argument! Seriously though, many company names doesn't match their original purpose anymore, e.g. Amazon and Nokia. It's a moot statement.

Richard Kennard Nov 18, 2024, 09:49 AM

Woolyworths probably more apt for all the green washing

portfolio1610@gmail.com Nov 18, 2024, 02:21 PM

At least, being Woolworths, the outdated tins of pilchards will have a better class of bacteria.

Common Sense Is not common Nov 18, 2024, 11:07 AM

As a descendant of the founder of Woolworths, the name came from the U.S. (also linked to the Woolworths in Australia :). No wool required.

Siobhan Hanvey Nov 19, 2024, 11:32 AM

In the UK when I was a kid there was a song - that's the wonder of Woolworths, that's the wonder of good old Woolies. And that Woolworths didn't sell food if I recall. And a lot of us would starve if it wasn't for Woolies.

Johan Buys Nov 18, 2024, 10:27 AM

Why is it always the foreigners? I know of a case where a producer’s staff stole bakkie load of condemned/quarantine canned goods. But the vehicle could be tracked and product recovered from 4 foreign operated spaza shops that bought the goods.

greigdoveygd Nov 18, 2024, 02:24 PM

Trying to pull the Wool over our eyes....

calvin@quantumrmc.co.za Nov 18, 2024, 02:47 PM

A spaza shop is a cafe which should have a trading& vat licence. The fact that the ANC wants them at this stage to all comply is too little too late. So, I am an illegal immigrant trading in a township with no licence. This is just the recipe for what happened Cyril (if you are listening)

raj53 Nov 19, 2024, 06:17 AM

The primary economy is subject to stringent inspections and standards by government. The secondary economy is considered larger and untapped and government allows it to be the Wild West. Where is the oversight. Always too little. Always too late.