UPDATE: Lumka Oliphant, Minister Dlamini's spokesperson has made contact and has provided the following explanation for the R500 000 paid to the SABC to conduct the interview. A livid Oliphant insisted the Department was entitled to pay for interviews to be conducted by the press. Daily Maverick would like to alert readers to the fact that we do not get paid for interviewing anyone. When we do carry advertorials, which are paid for, this is clearly and prominently marked.
"The Department of Social Development through GCIS buys space to the media for the sole purpose of marketing and advertising of the Minister of Social Development, the Department and its agencies.
"To date, through GCIS the Department has transferred more than R5 million to the SABC for this purpose.
"The SABC would give us space across all its platforms on radio, TV and online media. They give us a schedule to agree and be available for. The SABC is a strategic partner for communication because it has the reach, the platforms and the languages. They have a dedicated sales team to get business from Government Departments. A standard practice in the media industry.
"Understanding the lack of resources and personnel in different media houses, the Department of Social Development uses different strategies and different platforms to make sure that the work of the Minister and the Department receives the necessary coverage.
"For instance, we buy Outside Broadcasting from community radio stations when we go to the rural areas. They choose the programmes and the slots. We also understand that sometimes the distance between Nquthu and Durban would not make sense for any news editor to send a journalist and photographer/camera person to cover an Imbizo.
"In the past, we have traveled to Las Vegas with an SABC news team when we were nominated for an award. We have traveled with a team from Carte Blanche to Brazil to fetch our children in distress in that country and we paid. It would have been impossible for any media to send and spend its resources to these places. We buy space in different magazines and print media and they choose where, how and when to place them. Ours is to provide content and sometimes artwork and interviewees. The Minister is the face of the Department and its agencies."
According to a well-positioned insider
the two-hour “interview” with embattled Minister of Social Development, Bathabile Dlamini was masterminded by Dlamini's spokesperson Lumka Oliphant, who is also interviewed during the show.
