This is exactly why having loose brands tied around anonymity turn out to be a bad idea: Anybody can kidnap it for his own purposes. Case in point: Anonymous, the group of hackers who have been causing trouble all over the Internet on behalf of WikiLeaks, has had to tweet it’s not actually connected to a YouTube posted on 16 July, saying that Facebook would be shut down on Guy Fawkes Night. “TO PRESS: MEDIAS OF THE WORLD... STOP LYING! #OpFacebook is just ANOTHER FAKE! WE DONT ‘KILL’ THE MESSENGER. THAT'S NOT OUR STYLE #Anonymous”, it tweeted.
A little later, it followed it up with “#OpFacebook is being organised by some Anons. This does not necessarily mean that all of #Anonymous agrees with it.”
Watch: Message from Anonymous: Operation Facebook, November 5 2011
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Facebook CEO Mark Zuckerberg speaks during a news conference at Facebook's headquarters in Palo Alto (February 22, 2018) 