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Samsung Warns of Severe Chip Crunch While Delaying Marq...

Business Maverick

Business Maverick

Samsung Warns of Severe Chip Crunch While Delaying Marquee Phone

A customer tries out a Samsung Electronics Co. Galaxy Note 20 smartphone at the company's D'light flagship store in Seoul, South Korea, on Tuesday, Oct. 6, 2020. Samsung were among a list of global firms that were cleared by India’s Ministry of Electronics and Information Technology that won approval to manufacture products in India under a plan aimed at attracting investment of more than 10.5 trillion rupees ($143 billion) for mobile-phone production over the next five years. Photographer: SeongJoon Cho/Bloomberg
By Bloomberg
17 Mar 2021 0

Samsung Electronics Co. warned it’s grappling with the fallout from a “serious imbalance” in semiconductors globally, becoming the largest tech giant to voice concerns about chip shortages spreading beyond the automaking industry.

Samsung, one of the world’s largest makers of chips and consumer electronics, expects the chip shortage to pose a problem to its business next quarter, co-Chief Executive Officer Koh Dong-jin said during an annual shareholders meeting in Seoul. The company is also considering skipping the introduction of a new Note — one of its best-selling models — this year, though Koh said that was geared toward streamlining its line-up.

Industry giants from Continental AG to Renesas Electronics Corp. and Innolux Corp. have in recent weeks warned of longer-than anticipated deficits thanks to unprecedented Covid-era demand for everything from cars to game consoles and mobile devices. Samsung, the world’s largest smartphone maker, is working with overseas partners to resolve the imbalance and avert potential setbacks to its business, the executive said.

“There’s a serious imbalance in supply and demand of chips in the IT sector globally,” said Koh, who oversees the company’s IT and mobile divisions. “Despite the difficult environment, our business leaders are meeting partners overseas to solve these problems. It’s hard to say the shortage issue has been solved 100%.”

The World Is Short of Computer Chips. Here’s Why: QuickTake

Samsung’s shares were largely unchanged in Seoul. Chipmakers like Samsung and Taiwan Semiconductor Manufacturing Co. are at the forefront of a global effort to plug a shortfall in supply of chips, the building blocks of a plethora of consumer gadgets. The deficit has closed auto plants around the world and now threatens supply of other products.

Carmakers got hit first in part because of poor inventory planning and are expected to miss out on $61 billion of sales this year alone. Honda Motor Co. on Wednesday said it will temporarily suspend some production next week at a majority of U.S. and Canada plants, underscoring the deepening crisis.

Some analysts say shortages could get mostly ironed out in coming months. But the concern is that tight supply in certain segments — such as in more mature semiconductors where it takes time to build capacity — could eventually throttle the broader consumer electronics industry and jack up prices if it persists. Semiconductors are now near the top of official agendas from Washington to Brussels.

On Tuesday, Hon Hai Precision Industry Co. — the assembler of most of the world’s iPhones — joined a chorus of industry executives stressing it’ll take time to resolve imbalances in demand and supply.

“We see a shortage, we feel it. But the impact for most of our customers is not that big,” Hon Hai Chairman Young Liu told reporters in Taipei. “For certain customers that have better than expected orders, then there’s some impact. For major customers that plan well, where there’s no big surge on orders, those customers are doing fine.”

Koh said Samsung may decide not to introduce its Galaxy Note during 2021’s second half, breaking a years-long streak of annual launches for the marquee line.

“Note series is positioned as a high-end model in our business portfolio,” he said. “It could be a burden to unveil two flagship models in a year so it might be difficult to release Note model in 2H. The timing of Note model launch can be changed but we seek to release a Note model next year.”

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