Don't encourage us
22 September 2017 04:43 (South Africa)
Business

Taiwan makes better whiskey than Scotland, Ireland, England

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

  • Business
taiwan

A Burns Night stunt went horribly, tragically wrong when a panel of highly regarded experts – proud citizens of the Empire to a man – declared a whiskey distilled in Taiwan to be superior to the competition from the United Kingdom. The shock brought a quiver to even the stiffest upper lip.

It was a bad idea to begin with. In celebration of Burns Night, which honours the only half-decent poet the Scots can lay claim to (and whom they’ve therefore canonised), Robert Burns, The Times arranged a whiskey taste test. A blind one.

The newspaper didn’t have honest intentions from the start. It planned to slip a recently-introduced English whiskey, St George’s Distillery Chapter 3, into the mix and then make fun of the tasters when they pronounced it to be at least acceptable. Thrown into the mix on a whim was Kavalan, made in Taiwan using a distillery built with Scottish expertise.

And when Kavalan came out tops, there was much wailing and anguish and rending of garments.

Unfortunately, the testing wasn’t an officially recognised one and on reflection the judges have been declared poorly educated, mentally deficient and blacklisted at distilleries across the Empire.

Such is the terrible price exacted by blind, and especially double-blind, taste tests. Pepsi beats Coca-Cola, Japanese beer beats Belgian and cheap chocolate is chosen over designer. Clearly the methodology is fatally flawed and should be outlawed before it does any further harm.

By Phillip de Wet

Read more: The Times

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

  • Business

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