Fred first started teaching people how to build their brands in the digital economy way back in 1998. Fred is currently the CEO of digital marketing agency World Wide Creative, with clients such as Honda, Old Mutual, Fancourt, Virgin, Exclusive Books and Ferrari, and is also the co-founder of The Heavy Chef Project, dedicated to demystifying digital marketing. Fred is obsessed with brand strategy and digital media - with side habits of pizza, Hawaiian shirts, movies, Danish beer and fine wine. Fred also happens to do a mean version of ‘Angie’ by the Rolling Stones at 3am in any randomly selected Korean karaoke joint (feel free to search for it on YouTube).
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