But for many South Africans, coffee, especially from Wimpy, has come to represent the power of casting your vote. For the past few years, Wimpy’s #CupsForVotes campaign has inspired South Africans to cast their vote in the national elections. On Election Day, every Wimpy across the country gave a FREE cup of Famous Wimpy Coffee to anyone who showed up with the indelible ink mark on their thumb. The thumb mark entitled voters to a cup of Famous Wimpy Coffee, which would go for R27.90 on any other day. Wimpy has now extended the campaign to local government elections; meaning South Africans who make their mark on 1 November 2021 can look forward to a FREE cup of coffee from their nearest Wimpy.

“We’re passionate about inspiring active citizenry. At Wimpy, South Africans are far more than ordinary citizens – they are agents of change with the potential to create the kind of society we all aspire to build,” said Wimpy’s marketing executive, Jacques Cronje.

The drive is just one of the many initiatives involving Wimpy and its widely enjoyed hot beverage. The current #CupsForVotes campaign was preceded by the #CupsForVacs drive, an initiative that rewards South Africans with a FREE cup of Regular Filter Coffee. Proof of vaccination within 48 hours of getting the jab is all that’s needed to score a cup of premium coffee. 

Long before Wimpy was encouraging South Africans to vote or vaccinate, they were playing their part to give hope to children and families affected by life-threatening diseases. Wimpy is a proud supporter of Slipper Day, Reach For A Dream’s largest annual fundraiser. The way Slipper Day works is simple – South Africans from all walks of life wear their slippers outside the house to raise awareness about children and adolescents living with life-threatening illnesses. South Africans can purchase Slipper Day stickers at any Wimpy nationwide for just R20, or by making an online donation. All sticker purchases and donations over R20 earn the donor a FREE Famous Wimpy Coffee, which can be redeemed at any Wimpy on Slipper Day.

“We believe that everyone has the capacity and willingness to work towards the wellbeing of their fellow South Africans. Some people just need a small incentive to push them in the right direction. In our case, that incentive is a cup of our coffee,” said Cronje.

There’s a lot more to a Famous Wimpy Coffee than its clean, smooth taste and earthy aroma. Wimpy has always been passionate about giving South Africans something worth getting out of bed for: Whether it’s a filling breakfast to see them through the morning, or a cup of coffee to energise them for the first half of the day. But beyond giving South Africans a good morning, they’re also invested in getting the country behind causes that matter. And while the initiatives they support go a long way in creating a South Africa we can all be proud of; it all starts with a cup of coffee.  DM