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25 May 2017 08:54 (South Africa)

Bono's African dream is realised in China

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

U2 frontman Bono's fashion label Edun, which he started five years ago with his wife, Ali Hewson, specifically with the intention of boosting clothing manufacturing in sub-Saharan Africa, has moved shop to China. Currently only 15% of Edun's line is made in Africa, 70% in China, and the remainder in Peru. The husband and wife team have scaled back their original noble intentions, with the Wall Street Journal quoting Hewson as saying that the company intends to make more clothing in Africa "over time". There's no time like the present, Bono.  Read more: Wall Street Journal

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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