Bono’s African dream is realised in China

By Andy Rice 14 September 2010

U2 frontman Bono's fashion label Edun, which he started five years ago with his wife, Ali Hewson, specifically with the intention of boosting clothing manufacturing in sub-Saharan Africa, has moved shop to China. Currently only 15% of Edun's line is made in Africa, 70% in China, and the remainder in Peru. The husband and wife team have scaled back their original noble intentions, with the Wall Street Journal quoting Hewson as saying that the company intends to make more clothing in Africa "over time". There's no time like the present, Bono.  Read more: Wall Street Journal


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