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27 April 2017 16:44 (South Africa)

The "five-second rule" is a myth

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

According to an article in the July National Geographic, we should forget about the "five-second rule" (the one that lets you pick up and eat food you've dropped on the floor, as long as you do so within five seconds), and instead stick by the zero-second rule. Research is still out on the matter, although the general consensus is that it's not the time that's a factor, but the location (the pavement is probably cleaner than your kitchen floor, in terms of bacteria). We just have one question: what's the time limit for popcorn dropped on the office floor? Read more: Chicago Tribune

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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