Well, it seemed a good idea at the time
19 November 2017 03:27 (South Africa)

How to predict a viral video outbreak

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Internet start-up PopScreen launched its "video prediction engine" on Tueday. PopScreen claims that it is able to predict which videos will go viral by analysing unnamed "unique data points" in more than 15,000 online videos every day. If the company is right, there'll be no more excuses for forwarding that hilarious video you saw on YouTube just now if all your friends already saw it yesterday. Read more: Tech Crunch

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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