Chrysler hoping Fiat’s flair will help turnaround, long wait though

By Daily Maverick Legacy 8 December 2009

Beleaguered US car maker, Chrysler, is hoping its new Italian partner, Fiat, will inject some much-needed life into vehicle sales. But it will have to wait until 2012 and 2013 for promising new vehicles based on Fiat technology. Chrysler’s sales fell the most of any car manufacturer in November, down 26%. The company’s market share also slipped, from about 11% in the months before its mid-year bankruptcy filing, to about 8% thereafter. Now Chrysler has fired its ad agency, radically altered its branding and is offering big incentives to clear dealerships of backed-up inventory. But after receiving nearly $13 billion in federal aid, it’s still struggling with market perceptions over the quality, styling and fuel economy of its vehicles. The firm is heavily marketing its Jeep brand during prime-time TV and at sporting events. But it needs to pull something out of the bag long before the Italians get round to it. Read more: New York Times


Support DAILY MAVERICK & get FREE UBER vouchers every month

An increasingly rare commodity, quality independent journalism costs money, though not nearly as much as its absence can cost global community. No country can live and prosper without truth - that's why it matters.

Every Daily Maverick article and every Scorpio exposé is proof of our dedication to this unshakeable mission. Investing in our news media is by far the most effective investment into South Africa's future.

You can support Independent and Investigative journalism by joining Maverick Insider. If you contribute R150 or more per month you will receive R100 back in UBER vouchers. EVERY MONTH until October 2019.

So, if you'd like to help and do something meaningful for yourself and your country, then sign up to become a Maverick Insider. Together we can Defend Truth.

Merchants of Disinformation (Part 2)

How the EFF dominates the disinformation market

By Ferial Haffajee

A Twitter analysis of Justin Bieber's account found that around half of his followers are fake accounts.