Defend Truth

Pepsi executives sleep better now

Charles Joyce and James Voigt of Wisconsin may have thought they had outsmarted Pepsi Cola last month when their local judge awarded them a default settlement of $1.26 billion after the world’s second biggest cola maker didn’t show up in court. But now they will have to put their excitement on ice and actually fight Pepsi Cola, which on Friday convinced another court that the case should be fought on merit and not because the company secretary failed to open the mail. The two men claim they had approached Pepsi Cola and their Wisconsin distributors in 1981 with a bottled water idea and that the beverage giant came out in the 1990s with its own brand, Aquafina. Looks pretty thin, hey? Read more: BusinessWeek


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