We opined yesterday that it would take an extraordinary reversal of fortune to see Chrysler survive and thrive again. Its sales are down 40% this year, its staff demoralised, the dealer network uncertain and disheartened. Yet company executives are not giving up the fight. In a six-hour presentation on Wednesday, the Fiat-managed company’s CEO Sergio Marchionne (other shareholders are the US government and the United Auto Workers Health Trust) presented his five-year vision for its Chrysler, Dodge, Jeep and Ram brands. The highlights include launching 21 new models by 2014, with an emphasis on smaller, more efficient engines, mostly based on Fiat technology. One really hopes it works out for them. Read more: Washington Post
While we have your attention...
An increasingly rare commodity, quality independent journalism costs money - though not nearly as much as its absence.
Every article, every day, is our contribution to Defending Truth in South Africa. If you would like to join us on this mission, you could do much worse than support Daily Maverick's quest by becoming a Maverick Insider.
Click here to become a Maverick Insider and get a closer look at the Truth.
"Look for lessons about haunting when there are thousands of ghosts; when entire societies become haunted by terrible deeds that are systematically occurring and are simultaneously denied by every public organ of governance and communication." ~ Avery Gordon