Even if you somehow managed to miss Kim Kardashian’s marriage to NBA star Kris Humphries on 20 August this year, you’re sure to hear more than you want to about her divorce.

The star of Keeping up with the Kardashians (not to mention other less family-friendly entertainment, such as the infamous sex tape with R&B singer RJ), filed for divorce on Monday, citing irreconcilable differences. Kardashian stated: “I had hoped this marriage was forever, but sometimes things don’t work out as planned. We remain friends and wish each other the best.”

Instead of “forever” the marriage lasted all of 72 days. Doesn’t seem Humphreys is on the same page as his soon-to-be-ex-spouse though, as he said he: “remains committed to this marriage and everything this covenant represents”. She, meanwhile, left straight to Australia to launch her new handbag collection.

Kardashian and Humphreys sold the rights to their wedding to People magazine and the E! Entertainment network for an unbelievable $18 million dollars. Which, as noted by CBS, means they made $250,000 a day while their marriage lasted.

If it turns out that the marriage was just a money-making scheme, as suggested by many cynics, then it’s certainly more than paid for itself.

The loser, of course, is E! Entertainment, which has been screening Kim’s Fairytale Wedding: A Kardashian Event ad nauseum since the special premiered less than a month ago. Executives are reportedly in talks about whether they should pull further repeats. What’s the bet there’s a divorce special already in the works? DM

Photo: Reuters.