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POLL POLITICS OP-ED

Election day — What DA will have to do to attract Black African voters

Any political party interested in winning votes in South Africa, especially votes from a rather uninterested youthful population, will need to have workable, clear and achievable strategies for job creation.

DA is facing the challenge of attracting more Black African voters come election day... Illustrative image: Lines on election day in Saulsville in Attidgeville, Tshwane. (Photo: Alet Pretorius/ Gallo Images) | (By Daniella Lee Ming Yesca)

For the past 15 years, the South African economy has stagnated while the population has been growing. This has resulted in the people becoming poorer with every passing year.

The people, understandably, blame their increasing impoverishment on the policies of the government of the day, the African National Congress (ANC). This is reflected in national voters’ decisions since 2004.

The highest vote for the ANC peaked in 2004 (69.8%) and started declining slowly in subsequent elections. It eventually collapsed between the 2019 elections (57.5%) and the 2024 elections (40.1%) when the ANC lost its majority.

A somewhat different trajectory has been followed by the Democratic Alliance (DA), the second-largest party. Starting from only (1.7%) of the vote in 1994, the DA vote share increased steadily, reaching a peak in 2014 (22.3%). Since then, it has plateaued and has barely changed – in 2019 (20.7%) and in 2024 (21.8%).

The stagnating DA share of the national vote reflects the demographics of its core voters. These are Whites, Coloureds and Indians (WCI). This group is approximately 20% of the population, so it is to be expected that the DA share of the national vote would eventually hit a low glass ceiling.

For the DA to increase its share of the vote, it needs to attract Black African votes in significant numbers, especially former ANC voters. This is not happening. Why?

Black African voters believe that the DA will bring back apartheid – a notion repeated regularly in ANC campaigns. There is also a low policy differentiation between the ANC and the DA, so former ANC voters do not see the need to change parties.

Black African voters who had stopped voting for the ANC blamed it for the following:

  • Lack of service delivery;
  • Unfairness of its policies, which are seen as favouring inner cliques within the ANC; and
  • Corruption.

While the DA is seen by many Black African voters as good at service delivery, it is perceived as lacking legitimacy because it has a White, English-speaking leadership; it is seen as lacking clarity of purpose; and as lacking a plan of action to implement whatever goals it has. Black African voters cannot see what is in it for them if they voted for the DA – besides service delivery.

Why former ANC voters stay at home on election day

The main reason for the dwindling ANC support in elections is that the image and delivery of the post-liberation ANC government did not live up to promises made. Although much has changed and improved since 1994 in terms of living standards, access to jobs and the provision of basic services – for instance water and electricity, housing, health and many other aspects of life in South Africa – a large proportion of the population are still poverty-stricken and about half of South African children go to bed at night hungry.

Many voters say they do not see any reason to participate in an election every five years if nothing changes. To a large degree they have lost trust in both politicians and political parties. Many believe that politicians are only interested in lining their own pockets and that they always try to advance the interests of their friends and family. This opinion is strengthened by the ANC’s policy of “cadre deployment”, where some people are put in lucrative positions, without taking their qualifications or skills into account.

Since the national election in 2009, the turnout in national, provincial and local elections has dropped steadily and in the 2024 national election only 58.6% of those registered to vote turned out. Since the 2016 local government election, many people – especially in metropolitan areas – stayed at home rather than turning out to support the ANC or to vote for another party.

The ANC has increasingly lost its formerly strong metropolitan voter base, with the result that it is now largely a rural party facing an uphill battle in the metropolitan areas.

In rural areas, where political parties provided transport to voting stations, this was not such a huge issue.

The persistent issue of unemployment, especially youth unemployment, is not making this task any easier. In 1994 the unemployment rate was at an already high level of 20%. According to Trading Economics, the unemployment rate in the third quarter of 2025 was standing at 31.9% (according to the official definition), youth unemployment (this figure measures the proportion of job seekers between the ages of 15 and 24) stood at 58.5%. Any political party interested in winning votes in South Africa, especially votes from a rather uninterested youthful population, will need to have workable, clear and achievable strategies for job creation.

Main challenges facing SA today

South Africa today faces a double challenge. The first challenge is that of the stagnating economy – with the associated major issue of unemployment. The second challenge is that of transforming or revolutionising the DA as the second-largest party, so it can attract large numbers of Black African voters and thus become the main party in the country.

To transform the economy, the following things need to happen:

  • Providing a reliable supply of cheap electricity;
  • Beneficiation of all of South Africa’s minerals domestically;
  • Ensuring good quality and affordable public housing for the urban masses;
  • Delivering efficient and available transport for passengers and freight;
  • Creating an education system that meets the needs of modern industry;
  • Advancing technical and artisan training;
  • Promoting a culture of entrepreneurship rather than of entitlement;
  • Integrating regional economic policies to reduce the need for migration into South Africa;
  • Solving the problem of unemployment and poverty;
  • Introducing a development strategy for former homelands;
  • Building an appropriately priced and fit-for-purpose public service costing 7% of Gross Domestic Product instead of 16% of GDP at present;
  • Prioritising investment over consumption; and
  • Reforming the electoral system to introduce combined proportional representation and constituencies at national and provincial levels.

In the eyes of the Black African voters the ANC has failed to achieve the above objectives in its management of the economy during its 30 years in power. Black African voters are not clear about the bona fides of the DA, as it currently stands as a White liberal party, and its capabilities to implement most of the above developmental needs of the country. DM

Harris is a consultant and political analyst at research company Ipsos South Africa. Mbeki is chairman of the South African Institute of International Affairs, an independent think-tank.

Comments

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David Bristow 25 May 2026 07:12 AM

Politics and policies aside, one thing that would hugely boost the DA's polls would be if every candidate could speak the lingua franca of their constituency. Think Mark Pappas. And of course have their finger on the electorial pulse. Think Zohran Mamdani.

Vincent Bester 25 May 2026 08:01 AM

Interesting point of view, yet no mention is made of the recent changes to the DA leadership which makes it slightly more representative, nor of GHL who manages to speak to all people, nor of the possible Godzilla effect in Johannesburg.

D'Esprit 25 May 2026 09:26 AM

There are so many easy wins in creating jobs: get rid of Gwede and put a competent Minister and top staff into the minerals portfolio to unlock investment and mining; Wandile Sihlobo wrote that unlocking state-owned land could create 500K jobs and expand agriculture by 30%. No-brainer (especially if its given 'to actual farmers, not deliquent ministers). Boot onerous crony-BEE into touch and replace it with worker-centred empowerment. Halve the public wage bill and corruption.

Paddy Ross 25 May 2026 11:37 AM

How can the authors of this article say that disillusioned black voters have nothing to to gain from the DA "- except service delivery"! Service delivery (Nonexistent) is what affects every day of one's life in South Africa. Is it really only a throw away line?

Brett 26 May 2026 08:12 AM

Well said Paddy. Who cares what the tone of the skin or the political party that provides the service delivery as long as it is delivered. Then vote that way again, and again.

Rory Fraser 25 May 2026 12:10 PM

probably convincing political commentators to stop lying about them

Ivan van Heerden 25 May 2026 12:44 PM

"Promoting a culture of entrepreneurship rather than of entitlement" This will not happen in any of our lifetimes. The Comrades seem to think the law only applies to them if they feel like it. You see this every day on the roads, in any interview where wrong doing is exposed and in the day to day of every town run by the ANC. BBBEE is another reason for this never happening, why work when you can just take 30-50% of a successful company?

DistrictSix 25 May 2026 02:30 PM

I agree with a lot written here. I have said often enough the DA has a maths problem, and the voters they appeal to cannot secure an electoral win. They merrily reinforce the problem because they refuse to see how optics matter. What I disagree with in the article is that "black voters think the DA will bring apartheid back." Most voters I know are way more sophisticated than that. Please. Voters are not stupid. We see through the DA optics. We see through the ANC, hence the stayaway.

Brett 26 May 2026 08:17 AM

If race is not a reality (in science). And if we all faught to get rid of race based policies (racism), then why do optics matter? The two ideas cannot co-exist. You either belive "optics matter" and therefore there is clearly a "difference " between races.. Therefore we need more of X and less of Y (like Verwood) Or You belive we as humans are the same and deserve the same rights and respect as all humans.

eposmygerus 25 May 2026 03:18 PM

If you look at the ANC, PA, MK, EFF, FF+ you will note that their voter base is largely one race. None of them can claim to represent all races of South Africa. The DA however have a voter base that truly covers all races, and their senior office bearers and nominated officials are from all races. Clearly the DA is the most multi racial party out there.

eposmygerus 25 May 2026 03:24 PM

This article puts the responsibility on the DA to claim more Black African voters. Clearly THE DECLINE (which does not have to be defined, it is clear for all to see) affects Black Africans to a large extent. Is the responsibility not also on them to vote for something better, whatever that is.

Johan Buys 25 May 2026 11:27 PM

“ What DA will have to do to attract Black African voters” Based on the last 30-odd years and despite what a dozen very sharp not-white friends & acquaintances say: 1. The DA must promise to take everything our fellow rich white employed South Africans have, because that seems fair. 2. The DA leadership must live like they stole millions and got away with it, because that is the aspirational story.

Brett 26 May 2026 07:03 AM

What is it about Race and South Africans? We demand people NOT be racist but in the next sentence we happily speak of "Black", White" etc. We know that in science there is no such thing as "race", yet we lazily fall back on what Verwood stood for. When will we actually live the words we speak? Why do we keep repeating the same BS and expecting a different outcome. Stop with the White Party as this shows your race bias. Focus instead on the SUBSTANCE of what party A or B produces. Please!