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What Elon Musk doesn’t seem to comprehend about his unravelling Twitter fiasco


Shapshak is editor-in-chief of and executive director of Scrolla.Africa

What Elon Musk doesn’t seem to comprehend is how his unseemly public slogging match with Twitter is damaging his former reputation as a brilliant businessman.

It doesn’t get any weirder than this. As part of Elon Musk’s ongoing legal wranglings with Twitter — which he offered to buy for $44-billion and is now trying to back out of — the billionaire’s legal team tried to prove his contention that it has more than 5% spambots.

This figure is in Twitter’s legal filings and is the fulcrum with which Musk is hoping to walk away from the deal — especially given the fact that Twitter has lost more than $20-billion in value since his April offer.

Musk claims these bots more than likely comprise 10% of Twitter’s 229 million daily active users, and that 65 million of those daily users did not see adverts. Advertising is how the social platform makes its money.

“Twitter was miscounting the number of false and spam accounts on its platform, as part of its scheme to mislead investors about the company’s prospects,” Musk’s lawyers claim. “Twitter’s disclosures have slowly unravelled, with Twitter … closing the gates on information in a desperate bid to prevent the Musk parties from uncovering its fraud.”

To prove this, Musk and his lawyers used an algorithm created by Indiana University called Botometer, which measures “inauthentic” accounts.

But Twitter responded in its legal reply that this Botometer is unreliable. To prove this, the social platform ran Musk’s own Twitter account through the algorithm, which concluded that @elonmusk is “highly likely to be a bot”.

The problem for Musk — who is going up against Twitter on 17 October in what is already shaping up to be a blockbuster trial — is that he’s in effect saying he was duped by the social network, which he made a binding offer for. The former Pretoria schoolboy acted with what at the time seemed like undue haste when he made that offer and he waived his rights for due diligence. Additionally, it seems highly implausible that the richest person in the world and founder of the SpaceX space company, Tesla electric car firm and early pioneer in digital payments as PayPal co-creator could be so naive.

“According to Musk, he — the billionaire founder of multiple companies, advised by Wall Street bankers and lawyers — was hoodwinked by Twitter into signing a $44bn merger agreement. That story is as implausible and contrary to fact as it sounds,” Twitter said in its replying legal filing.

That is what I find extraordinary: this truly remarkable South African, who has been at the forefront of so much amazing and necessary change in the world, paints himself as the injured party in what is a mess entirely of his own making.

His filing claims that, “as a long bull market was coming to a close, and the tide was going out, Twitter knew that providing the Musk parties [with] the information they were requesting would reveal that Twitter had been swimming naked”.

But Twitter counters that Musk hasn’t provided “a shred of evidence” for his “fact-free” claims.

The most worrying aspect, which Musk seems oblivious to, is how it has affected his own reputation as “the billionaire founder of multiple companies”, as Twitter puts it. In May, his response to Twitter CEO Parag Agrawal’s thread explaining its 5% spam figures was a poop emoji. Neither very presidential, nor the kind of message you’d expect from the owner of a social network.

What Musk doesn’t seem to comprehend is how this unseemly public slogging match is hammering his former reputation as a brilliant businessman. He should have just paid the $1-billion break-up fee and saved himself not only this hassle but also the embarrassment. DM168

This story first appeared in our weekly Daily Maverick 168 newspaper, which is available countrywide for R25.


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  • Sydney Kaye says:

    He didn’t have the option of paying the break up fee because Twitter is suing for specific performance.

  • Ian Callender-Easby says:

    See the real Elon Musk revealed. Sharp as pin yes, but a complete twit (t?at) nonetheless.

  • Johann Olivier says:

    Elon is a brilliant innovator & his accomplishments are indeed praiseworthy. These should not be conflated with Elon as a person. He has proven himself to be erratic, nasty & unreliable. He is the Howard Hughes of our age.

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