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Defend Truth

Jon Cherry

Jon Cherry is a business strategist and publisher whose focus is innovation and building better brands.

Latest Work

Jon Cherry

5 June 2024

The epitome of cool — building brands that become cultural icons in their own right

4 min

1

Jon Cherry

23 May 2024

2020 Covid-19 lockdown was the vital rocket that launched SA e-commerce

4 min

1

Jon Cherry

14 May 2024

Apple misses the mark, but hits a critical techlash nerve with their ‘crush’ ad

4 min

0

Jon Cherry

Why is Peter Stuyvesant still one of South Africa’s most valuable brands?

4 min

2

Jon Cherry

South Africa project still has long way to go — our long walk to freedom

5 min

2

Jon Cherry

25 April 2024

Rugby, once epitome of societal division, has become unlikely blueprint for future united nation

5 min

13

Jon Cherry

16 April 2024

Collapse of Ellies points to much larger issue in SA’s world of business development

4 min

16

Jon Cherry

9 April 2024

Don’t be fooled by shopping platform Temu’s childlike interface

4 min

24

Jon Cherry

3 April 2024

What economists are learning now, marketers have (sadly) already forgotten

4 min

7

Jon Cherry

26 March 2024

Why the thick middle remain hopelessly stuck in the thick present of South Africa’s politics

5 min

8