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Defend Truth

Jon Cherry

Jon Cherry is a business strategist and publisher whose focus is innovation and building better brands.

Latest Work

Jon Cherry

16 April 2025

Is Tesla undergoing ‘unprecedented brand damage’ because of Musk?

4 min

3

Jon Cherry

8 April 2025

Iconic events like Two Oceans hold unlocked economic potential for Cape Town

4 min

2

Jon Cherry

18 March 2025

From Checkers to the Springboks: South Africa's unique branding journey toward global influence

4 min

0

Jon Cherry

26 February 2025

Successful advertising boils down to a question of economics and longer-term momentum

2 min

0

Jon Cherry

4 December 2024

You won’t find the playbook that Jaguar is following in any recognised textbook

2 min

8

Jon Cherry

27 November 2024

Even for the big retailers, the benefits of Black Friday season are tenuous

4 min

1

Jon Cherry

19 November 2024

The R700bn sports betting industry has taken South African markets by storm

4 min

13

Jon Cherry

12 November 2024

While online shopping booms, so too do the scams and fake web shops

4 min

9

Jon Cherry

5 November 2024

How South African companies are undermining their future profitability and growth with branding missteps

4 min

0

Jon Cherry

28 October 2024

A South African manufacturing renaissance is good buzz speak, but can it really happen?

4 min

1

Jon Cherry

21 October 2024

Does South Africa's remarkable shift from pessimism to collective optimism herald a switch in futures?

5 min

1

Jon Cherry

11 June 2024

The road to oblivion for Cell C could be morphed into a marketing dream

2 min

1