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She doesn’t understand why, of our eight million monthly readers, only 0.2% are Maverick Insiders.
We’ve seen our reader numbers grow by millions this year. That tells us our strategy is working: by keeping our journalism free, more people can access the truth. But it’s that 0.2%’s contribution, from as little as R75 per month, that keeps Daily Maverick’s journalism going and growing.
Consider joining Maverick Insider, and be the Pawsome person Biscuit knows you are.
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More specifically, we'd like those who can afford to pay to start paying. What it comes down to is whether or not you value Daily Maverick. Think of us in terms of your daily cappuccino from your favourite coffee shop. It costs around R35. That’s R1,050 per month on frothy milk. Don’t get us wrong, we’re almost exclusively fuelled by coffee. BUT maybe R200 of that R1,050 could go to the journalism that’s fighting for the country?
We don’t dictate how much we’d like our readers to contribute. After all, how much you value our work is subjective (and frankly, every amount helps). At R200, you get it back in Uber Eats and ride vouchers every month, but that’s just a suggestion. A little less than a week’s worth of cappuccinos.
We can't survive on hope and our own determination. Our country is going to be considerably worse off if we don’t have a strong, sustainable news media. If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino.
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