---
title: "Ornico opens the 4th annual South African PR measurement landscape survey"
description: "Ornico has opened participation in the 4th Annual South African PR Measurement Landscape Survey, inviting South Africa’s communication and public relations community to share how they evaluate and demonstrate impact in a changing media environment."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Sponsored Content"
author: "Ornico"
author_url: "https://www.dailymaverick.co.za/author/ornico/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-11-11-ornico-opens-the-4th-annual-south-african-pr-measurement-landscape-survey/"
published: "2025-11-11T08:45:05"
updated: "2025-11-11T08:45:07"
lang: "en-ZA"
word_count: 131
---

# Ornico opens the 4th annual South African PR measurement landscape survey

> Ornico has opened participation in the 4th Annual South African PR Measurement Landscape Survey, inviting South Africa’s communication and public relations community to share how they evaluate and demonstrate impact in a changing media environment.

By Ornico · Published 11 November 2025, 10:45 SAST · Updated 11 November 2025, 10:45 SAST

## Key points
- Get ready to measure up: the 2025 PR Measurement Landscape Report is on the horizon, promising insights into how local practices stack against global standards, all while AI and analytics take the stage—because in the world of communication, if you can’t measure it, did it even happen?
- The 2025 PR Measurement Landscape Report will be released on 27 November 2025, tracking best practices and analytics integration.
- Francois van Dyk emphasizes that measurement is crucial for demonstrating communication value and aligning with global standards.
- Participation in the survey contributes to a comprehensive understanding of South African PR practices and benchmarks against international frameworks.
- Participants will receive key findings upon the report's publication, enhancing industry knowledge and practices.

## Content

The survey informs the **2025 PR Measurement Landscape Report**, a national benchmark that tracks adoption of best practice frameworks, integration of analytics across channels, and the role of AI and data governance in evaluation. The full report will be released on **27 November 2025**.

“Measurement is how communication proves value,” said **Francois van Dyk**, Head of Analysis at Ornico. “This survey helps the industry understand what is working, where the gaps are, and how teams are aligning to global standards while navigating local realities.”

![Image](https://www.dailymaverick.co.za/wp-content/uploads/2025/11/Survey-1.png)

### **Why participate**

- Contribute to an evidence base that reflects South African practice across sectors
- Benchmark against global principles, including the **AMEC Integrated Evaluation Framework** and **Barcelona Principles 4.0**
- Receive an update with key findings upon publication of the report. **DM**

Take the survey [here.](https://survey.zohopublic.com/zs/uJ4B9E)

![Image](https://www.dailymaverick.co.za/wp-content/uploads/2025/11/SA-PR-Landscape-Report_Survey-1900-x-900-px.png)