---
title: "SANTACO: Our ride or DIE"
description: "SANTACO asserts dominance in the e-hailing sector, positioning itself as a crucial player in South Africa's transport landscape. The organization emphasizes the importance of regulatory frameworks to ensure fair competition and safety for drivers and passengers. SANTACO advocates for the rights of taxi drivers, arguing for better working conditions and equitable earnings amidst rising operational costs. The group calls for collaboration with government and e-hailing services to create a sustainable future for the industry."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Maverick Citizen"
author: "2Lani and UBUNTOONS"
author_url: "https://www.dailymaverick.co.za/author/2lani-afritoons/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-08-19-santaco-our-ride-or-die/"
published: "2025-08-19T14:52:25"
updated: "2025-08-19T14:52:28"
lang: "en-ZA"
---

# SANTACO: Our ride or DIE

> SANTACO: Our ride or DIE

By 2Lani and UBUNTOONS · Published 19 August 2025, 16:52 SAST · Updated 19 August 2025, 16:52 SAST

## Key points
- In a showdown that could make even the most seasoned soap opera writers blush, SANTACO is revving up to ensure that e-hailing services don’t just hitch a ride but buckle up for a bumpy road ahead.
- SANTACO asserts dominance in the e-hailing sector, positioning itself as a crucial player in South Africa's transport landscape.
- The organization emphasizes the importance of regulatory frameworks to ensure fair competition and safety for drivers and passengers.
- SANTACO advocates for the rights of taxi drivers, arguing for better working conditions and equitable earnings amidst rising operational costs.
- The group calls for collaboration with government and e-hailing services to create a sustainable future for the industry.

## Content

![SANTACO: Our ride or DIE](https://www.dailymaverick.co.za/wp-content/uploads/2025/08/ehailing2santaco-480x339.jpg)