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FOREIGN AFFAIRS OP-ED

US tariff decision means SA must adapt quickly in a turbulent trade environment

While all channels of communication remain open to engage with the US, the international trading system is changing and complacency will not serve us – building resilience is imperative.
US tariff decision means SA must adapt quickly in a turbulent trade environment President Cyril Ramaphosa addresses the media during the G20 foreign ministers meeting at Nasrec in Johannesburg on 20 February 2025. (Photo: EPA-EFE / Kim Ludbrook)

The decision by the US to impose a 30% tariff on South African imports highlights the urgency with which we have to adapt to increasingly turbulent headwinds in international trade.

The US is South Africa’s second-largest trading partner by country and these measures will have a considerable impact on industries that rely heavily on exports to that country and on the workers they employ, as well as on our fiscus.

Domestic sectors such as agriculture, automotive and textiles have historically benefited from duty-free access to the US market under the African Growth and Opportunity Act (Agoa).

Our trade relations have historically been complementary in nature. South African exports do not compete with US producers and do not pose a threat to US industry. It remains our aspiration that this should continue. Largely, our exports are inputs into US industries and therefore support the US’ industrial base. South Africa is also the biggest investor from the African continent into the US, with 22 of our companies investing in a number of sectors including, mining, chemicals, pharmaceuticals and the food chain. 

South African imports ultimately benefit US consumers in terms of both choice and cost. By way of example, citrus production is counter-seasonal and does not pose a threat to US production. Furthermore, production by US companies has been on the decline for a number of years as the US sector grapples with low yields, a citrus greening disease and other factors unrelated to competition from imports. Imports from South Africa, the world’s second-largest citrus exporter, have filled a gap and contributed to stable supply and prices for US consumers. 

As government, we have been engaging the US to enhance mutually beneficial trade and investment relations. All channels of communication remain open to engage with the US. 

Our foremost priority is protecting our export industries. We will continue to engage the US in an attempt to preserve market access for our products. We must also accelerate the diversification of our export markets, particularly by deepening intra-African trade.

Reducing overdependence on certain markets is a strategic imperative to build the resilience of our economy.

With a view to helping our producers and exporters aggressively explore alternative markets, we have established an Export Support Desk to assist affected producers. We will in due course be announcing the modalities of a support package for companies, producers and workers that have been rendered vulnerable by the US tariffs. This intervention will also play a key role in guiding industries looking to expand into new markets in the rest of Africa, Asia, the Middle East and markets we already have trade agreements with. 

Strengthening regional value chains will be key to building resilience for our export markets in the longer term. Much as strengthening and establishing alternative value chains will take time, this moment presents us with an opportunity to push forward with the implementation and expansion of the African Continental Free Trade Area (AfCFTA). Reducing overdependence on certain markets is a strategic imperative to build the resilience of our economy. It will also enable us to expand the frontiers of opportunity for South African businesses, goods and services.

In the coming months we will be scaling up our trade missions into new markets in Africa and beyond, as well as the National Exporter Development Programme whose aim is to grow the pool of export-ready companies. 

Read more: Redi Tlhabi breaks down Trump’s tariff chaos with Phillip van Niekerk

It is important to understand that South Africa is not alone in facing high tariffs from the US. A number of export-reliant developed and developing economies, including several on the continent, are also grappling with these measures. 

The international trading system is changing. Complacency will not serve us, and building resilience is imperative. As government we remain committed to ongoing engagement with the US and building trade resilience. DM

This is the President’s weekly letter to the nation, released on Monday.

Comments

Richard Bryant Aug 4, 2025, 12:39 PM

Your problem is the Eastern Cape motor industry. Yes we can sell oranges and macadamia nuts anywhere but if you are making starter motors for Fords, sending them into Africa is really not going to happen.

Robert Breyer Aug 4, 2025, 06:49 PM

"Engage with the USA" ? You were there 3 months ago. "scaling up our trade missions" ? Shall we sell C-Class Mercedes automobiles to Lesotho? Or Naartjies to Spain? Let's rather have a National Dialogue while Rome burns.

Robert Breyer Aug 4, 2025, 07:01 PM

"South African imports ultimately benefit US consumers in terms of both choice and cost. " Cyril, how do you explain our own duties on thousands of goods ? For example, a whopping 50% duties on steel? To protect AMSA, a dinosaur company? Because you love NUMSA? Yet all South African downstream steel customers and then SA consumers have to pay more because you say so. Don't throw stones when living in a glass house, wise old man once said.

Rod MacLeod Aug 5, 2025, 08:04 AM

"The US is South Africa’s second-largest trading partner by country" - yes. And China is the first. But tell us, honestly, Cyril [if you know what that word means anymore] - which is the biggest, by country, of those who BUY from us, not SELL to us?

D'Esprit Dan Aug 5, 2025, 11:40 AM

I wonder if all the naysayers in South Africa realise that the rest of Africa is actually our 2nd largest market for value-added exports after the EU? None of our BRICS 'partners' is anywhere near the top 10 (probably not top 20). It makes sense at a time that Africa is rapidly growing its mining, power, rail, ports, manufacturing and consumer bases to engage far more robustly with the region than we do. Give half the SETA budget to export councils and watch this space!

Gregory Scott Aug 5, 2025, 11:58 AM

Mr. Ramaphosa 'cannot find his pen' fails to make decisions in good time in the best interest of all South Africans is to blame for the additional trade tariffs. Trump's tariffs are the consequence. It is ironic that Mr. Ramaphosa now preaches to business on the need to adapt, to be flexible, not to be dependent on a single market and to find new markets for exported goods when the ANC government broke South Africa. The ANC government is the architect of exploding job losses .

Jas Aug 5, 2025, 03:17 PM

We're buffered by the 18:1 exchange rate. The 30% tariff places us at exchange rate levels we saw around 1998. If we coped then, what has changed, how much responsibility for the decline must be carried by government, and is there sufficient competency in the same government to claw back our competitiveness? The money sought to support local business now can be found in coffers we all know exist held by persons whose identities we all know, but instead of that pursuit we get more hot air.