A Modern Makeover with a Purpose
The rebrand introduces a sleek new visual identity featuring dynamic gradients in turquoise and coral, inspired by a sunrise – symbolising new beginnings. The fresh look, accompanied by friendly iconography aligns Pnet’s local platform with the global standards of its parent company, The Stepstone Group.
“Our makeover is a visible sign of deeper change – a commitment to delivering the best technology and user experience for job applicants and recruiters,” says Michelle Dobson, Head of Brand at Pnet. “It’s more than a new visual identity. It’s a promise to innovate faster with richer features, sharper insights, and a more intuitive platform.”
Helping Hands: A Campaign That Understands the Struggle
Coinciding with the rebrand is the rollout of Pnet’s new campaign, ‘Helping Hands’. Designed to resonate emotionally with jobseekers, the campaign captures relatable moments of workplace frustration – from underpaid overtime to micromanaging bosses – and offers a witty, visual reminder that better opportunities are just a tap away.
A literal helping hand appears throughout campaign videos, guiding overwhelmed professionals toward the Pnet app – reinforcing the platform’s role as a partner in career progression. The campaign debuts Pnet’s updated brand look in a high-impact, emotionally intelligent way that reflects both empathy and optimism.
“Many South Africans feel stuck in jobs where they’re undervalued or overworked,” says Dobson. “Our campaign shows them they have options – and that Pnet is here to help them take the next step.”
A Smarter Platform for Recruiters
Beyond the brand refresh, Pnet’s alignment with The Stepstone Group brings clear advantages for hiring professionals. SA recruiters have always had access to this from the current Pnet platform, but moving forward we will be on the same tech stack as the global platform, so any product enhancements or new product rollouts that happen in the European markets will now automatically be rolled out to Pnet too.
Rebrand Already Driving Results
In European markets where the new identity has already launched, the rebrand has delivered measurable success. Pnet reports strong uplifts in site traffic, jobseeker registrations, and completed job applications. These early results confirm that the new look resonates with users and improves the recruitment process across the board.
The rollout in South Africa has been carefully tailored to local needs while leveraging global best practices – a formula designed to elevate hiring outcomes for employers of all sizes, from corporates to SMEs.
Locally Grounded, Globally Backed
While the tech and tools behind Pnet have gone global, the heart of the platform remains proudly South African. The same local team continues to support employers and jobseekers – now with the added advantage of The Stepstone Group’s innovation, research and product leadership.
“Whether you’re hiring or getting hired, the new Pnet is designed to help you take the next step with confidence,” says Dobson.
Take the Next Step
Pnet’s evolution represents more than a visual change – it’s a reimagining of recruitment in South Africa. With smarter tech, a deeper emotional connection to jobseekers, and a clear commitment to performance, the platform is ready to help both candidates and companies succeed. DM
Visit Pnet to experience the new platform.