---
title: "Is influencing the new path to fame? Insights for young dreamers and creators"
description: "Some young people become famous because they have millions of followers who like what they post, but fame has its drawbacks too."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "PERKS AND PITFALLS OP-ED"
author: "Matthew Pittman"
author_url: "https://www.dailymaverick.co.za/author/matthew-pittman/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-06-17-is-influencing-the-new-path-to-fame-insights-for-young-dreamers-and-creators/"
published: "2025-06-17T18:25:37"
updated: "2025-06-19T10:37:30"
lang: "en-ZA"
word_count: 880
---

# Is influencing the new path to fame? Insights for young dreamers and creators

> Some young people become famous because they have millions of followers who like what they post, but fame has its drawbacks too.

By Matthew Pittman · Published 17 June 2025, 20:25 SAST · Updated 19 June 2025, 12:37 SAST

## Key points
- Fame as a kid can be difficult — whether you’re the offspring of a celebrity, a budding athlete, or a social media whiz, the spotlight can shine brightly, but be prepared for the occasional tumble and a chorus of critics along the way.
- Fame can stem from having famous parents, excelling in sports, or showcasing talent in music, but it often requires hard work and dedication.
- Social media has revolutionised fame, allowing kids to gain recognition through platforms like Instagram and TikTok by sharing content that resonates with audiences.
- While being a famous kid can lead to exciting opportunities and financial benefits, it also comes with challenges like scrutiny, pressure, and limited personal time.
- Aspiring influencers should focus on developing skills and expect setbacks; school remains a priority, as most influencers juggle it with other jobs.

## Content

#### **How does a person become famous when they’re just a kid? – Anushka (9) St Augustine, Florida**

First, consider what kind of fame you want. Some kids, such as [Blue Ivy Carter](https://www.prestigeonline.com/hk/people/blue-ivy-carter-facts-iconic-career/) or [Suri Cruise](https://www.hellomagazine.com/healthandbeauty/mother-and-baby/831569/katie-holmes-unseen-family-photo-daughter-suri-is-her-double/), are known for having famous parents — in their cases, singer Beyoncé and actors Katie Holmes and Tom Cruise. That’s something you can’t really control.

Maybe you want to be a star athlete, like basketball player [Caitlin Clark](https://www.espn.com/wnba/player/_/id/4433403/caitlin-clark) or skateboarder [Sky Brown](https://www.instagram.com/skybrown/?hl=en). If you’re good at a sport, practising a lot will make you even better, and you might get famous.

Or maybe you want to be a famous musician. Singer [LeAnn Rimes](https://www.grammy.com/news/grammy-rewind-watch-leann-rimes-win-best-new-artist-39th-grammy-awards) won her first Grammy Award at age 14. Justin Bieber was discovered on YouTube when he was 12. If you work hard at playing an instrument or singing, you increase your chances of getting noticed.

A newer way to become famous is to be a social media influencer — a person who gets paid, either with money or stuff, to help sell things on social media. A 2023 survey of 1,000 Gen Zers — people in their early teens to mid-20s — found that 57% wanted to [become influencers](https://nypost.com/2024/09/14/lifestyle/staggering-57-of-gen-z-aspire-to-to-be-influencers-but-burned-out-tiktok-stars-say-7-day-a-week-job-is-constant/).

I study social media and teach a social media class at the University of Tennessee. I also have a [side gig](https://www.instagram.com/p/DBj6y8qhRaM/) as an influencer. My posts have gone viral and been seen hundreds of millions of times all around the world. I post silly and serious things about my life on Instagram and TikTok.

Here are some things to know about fame at a young age.

#### **There wasn’t always a youth culture**

Before modern times, people didn’t pay much attention to children in the way that we do now. There were a few exceptions, such as composer Wolfgang Amadeus Mozart, who played music as a child for kings and queens in the 1700s, but they were rare.

Things changed a lot as the US population [boomed](https://www.britannica.com/topic/baby-boomers) after World War 2. Businesses realised that young people were a big market and a new, youth-focused culture developed. Movies, TV shows and songs were increasingly made for young people, featuring young people.

Now, thanks to social media and the internet, kids can get famous without being star athletes or actors. If you can make videos, sing songs, tell jokes or share art from your phone or computer and if people like what you post, they might share it with others. Some kids become famous just by being really good at explaining things or showing their everyday lives.

For example, [Anastasia Radzinskaya](https://www.instagram.com/likenastya/), an 11-year-old Russian American girl who shares content about children’s songs and games, has 1.5 million followers on Instagram. [Ethan Gamer](https://www.instagram.com/ethangamer/), a video game influencer, started appearing on YouTube in 2013 at age seven.

#### **Pros and cons**

Being a famous kid can offer a lot of benefits. You might get to appear on TV or in movies, wear cool clothes, or hang out with famous athletes or celebrities. You might also get to make money that you could use to [support your family](https://www.nytimes.com/2025/04/27/well/evantube-influencer-family.html), pay for a high-quality education or fund causes that you care about, such as protecting nature or feeding hungry people.

But there also are downsides. Famous kids often have to [work a lot](https://festivaltopia.com/what-happened-to-these-10-famous-child-stars-the-truth-behind-their-journeys/) and don’t have much time to hang out with friends. Also, people may say hurtful things about you on social media, which is something you can’t control.

Being famous can pressure people to act or dress in certain ways. Handling attention and criticism from strangers can be stressful for any young person, and fame makes the challenge [much harder](https://theconversation.com/britney-spears-memoir-is-a-reminder-of-the-stigma-and-potential-damage-of-child-stardom-216545).

#### **Should you try to be an influencer?**

For me, influencing can be fun and creative. It’s cool to make a video and know that lots of people around the world are enjoying it.

Another plus is that the skills you need to be an influencer — communicating clearly, producing digital content and helping other people find cool new products — can be valuable as you grow up, no matter what job you have.

However, most influencers [don’t make enough money](https://www.cnbc.com/2024/09/14/more-than-half-of-gen-z-want-to-be-influencers-but-its-constant.html) to do it full time — they do it as a side gig while working a real job. If you are a kid, school should be your full-time job.

You also should expect to get rejected a lot before you start developing an audience. This can make you emotionally strong in the long run, but it still hurts when you share your work and no one seems to notice. Most influencers put in [years of effort](https://www.forbes.com/sites/nutanix/2025/04/01/ai-and-cloud-native-alchemize-the-future-of-enterprise-it/) to learn the skills that help make them successful.

You’re likely to get negative responses that can hurt your feelings. You will [need your parents’ help](https://www.childrenandscreens.org/learn-explore/research/the-influencer-impact-a-parents-guide-to-influencers/) to manage online feedback and know how to react to all kinds of responses, positive and negative.

It’s definitely possible for kids to be famous today, but that doesn’t mean that every kid should try. What’s important is to do things that you enjoy, even if the whole world isn’t watching. **DM**

[Media](https://counter.theconversation.com/content/255820/count.gif?distributor=republish-lightbox-advanced)

*First published by*[*The Conversation*](https://theconversation.com/how-does-a-person-become-famous-when-theyre-just-a-kid-255820)*.*

*Matthew Pittman is an associate professor of advertising and public relations at the University of Tennessee.*

*This story first appeared in our weekly Daily Maverick 168 newspaper, which is available countrywide for R35.*

![Image](https://www.dailymaverick.co.za/wp-content/uploads/2025/06/DM-13062025-001-scaled.jpg)