What is Strove?
Strove is your digital wellbeing companion, designed to help you live a healthier, happier, and more balanced life. Whether you want to move more, manage stress, eat better, or simply feel your best, Strove is here to support every step of your wellness journey.
What can Strove do for you?
Move more, feel better
Track your daily activity, join fun fitness challenges and connect your favourite fitness devices (Apple Health, Fitbit, Strava and more) to stay motivated. Whether you’re just starting out or a fitness enthusiast, Strove helps you to reach your movement goals.
Support your mind
Access guided meditations, sleep support and stress management tools anytime. You can also check in on your wellbeing or connect privately with professional mental health support directly from your phone.
Eat well, live well
Enjoy personalised nutrition plans, discover healthy recipes and log your meals with ease to keep your energy up and your mind sharp.
Earn rewards for healthy habits
Every healthy action, like a walk, meditation or healthy meal, earns you Strove points. Redeem points for vouchers from top brands or challenge your fellow Insiders on the leaderboard.
Still have questions? Read How Strove Rewards Work
Insights just for you
Get personalised feedback and progress tracking, so you can celebrate your wins and set new goals at your own pace.
Why you’ll love Strove
- Holistic wellbeing: Support for your body, mind and nutrition (all in one platform);
- Personalised experience: Activities and recommendations tailored to your lifestyle;
- Privacy first: Your data stays secure and confidential; you control what you share; and
- Motivation and fun: Gamified challenges, streaks and rewards keep you inspired.
Getting started
As a Maverick Insider contributing R200+ per month, you get exclusive access to the Strove platform at no extra cost, as well as discounted rates on dietician and counselling sessions. Watch your inbox for your unique sign-up link and instructions.
Strove points and rewards
- What are Strove points? Earn points for every qualifying activity, be it physical or mental. Trade your points for discount vouchers at your favourite retailers. Learn more about Strove Points;
- Rewards and vouchers: Explore Rewards;
- View a full list of Strove rewards partners here.
Features and fun
- Leaderboards: Compete with friends or colleagues for top spots based on points, distance, calories or mindful minutes. Prefer privacy? You can opt out anytime in your settings. All About Leaderboards;
- Streaks: Stay motivated by building streaks. All you need to do is complete a qualifying activity daily to keep your streak alive. How Streaks Work;
- Feats and badges: Unlock digital badges by achieving specific wellness milestones. Discover Feats;
- Challenges: Take part in time-based challenges, perfect for an extra boost of motivation. Join a Challenge; and
- Learning portal: Access expert articles on exercise, mental wellness, health, nutrition and sleep. Visit the Learning Portal.
Support and troubleshooting
- Getting started and FAQs: Strove 101;
- Trouble logging in? Login support;
- Syncing activities: Syncing help;
- Mental health support: Integrated care and wellbeing;
- Still have questions? Ask the Strove Team.
Daily Maverick staff testimonials
“As someone who enjoys staying active, Strove has given me that extra bit of motivation to stick to my routine with its simple, easy-to-use rewards system. The wide range of video workouts has encouraged me to explore different types of exercise, especially focusing on stretching and recovery – something I tend to neglect in my own training. I’ve also enjoyed trying out a few of the app’s tasty new recipes.” – Talia Kincaid, Maverick Insider assistant
“The Strove app is truly a great addition to my life, and I’ve been using it daily since I started. It’s not at all a gimmick, which I initially suspected, in all honesty, but it has proven to be an incredibly effective and user-friendly way to get me to make healthier life choices.
“I particularly enjoy its features like logging meals and receiving support from my new dietitian, which has helped me manage my MASSIVE sweet tooth. The competitive aspect with colleagues, where we earn points for workouts and meditation, provides excellent motivation. The ability to redeem these points for vouchers and discounts at stores and restaurants is also a fantastic incentive.
“The app’s workout and meditation videos, along with the challenges, constantly encourage me to push myself further. It feels perfectly suited to my mindset, offering “carrots” rather than “sticks” to encourage healthier choices. It’s incredibly simple to navigate, and I’m looking forward to exploring other functions like therapy and life coaching in the future.” – Ethan van Diemen, Our Burning Planet journalist.
“I’m competitive by nature and enjoy chasing my weekly Strove goal, and competing with my colleagues on the Daily Maverick leaderboard.
“The list of rewards partners is so comprehensive that I am never short of options when it comes to redeeming rewards. I’m already on the Discovery Vitality hamster wheel and now I get rewarded on both platforms.” – Julia Harris, head of reader revenue.
“I'm not fond of apps unless they're useful and the information contained in them is properly researched, and I've found Strove to be quite good in both regards. It pulls accurate data from my phone's health app for my workouts and rewards me with points so that I can earn discounts at certain retailers. It also has a range of meditations, podcasts and other features that I'm still exploring. Essentially, it's rewarding me for paying attention to my physical and mental wellbeing while also giving me access to practical tools, and that's pretty cool.” – Sukasha Singh, DM168 Production Editor