---
title: "Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion"
description: "Daily Maverick's Rebecca Davis talks about what's actually shaping online political discourse in South Africa right now — and spoiler alert: it’s not ideas, policies, or even real people."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "VIDEO"
author: "Rebecca Davis"
author_url: "https://www.dailymaverick.co.za/author/rebeccadavis-2-2/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-05-18-watch-inside-south-africas-nano-influencer-campaigns-politics-meets-paid-promotion-2/"
published: "2025-05-18T20:44:26"
updated: "2025-05-18T20:48:15"
lang: "en-ZA"
word_count: 39
---

# Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion

> Daily Maverick's Rebecca Davis talks about what's actually shaping online political discourse in South Africa right now — and spoiler alert: it’s not ideas, policies, or even real people.

By Rebecca Davis · Published 18 May 2025, 22:44 SAST · Updated 18 May 2025, 22:48 SAST

## Key points
- In a world where political promises often evaporate faster than morning mist, one intrepid report dives into the murky waters of accountability, leaving us to wonder if our leaders are more committed to their soundbites than to the truth.
- A new video report highlights key issues affecting South Africa's democracy, emphasizing the need for vigilant journalism.
- Produced by Emilie Gambade and reported by Rebecca Davis, the piece showcases the importance of holding power accountable.
- Filmed by Bernard Kotze and edited by Malibongwe Tyilo, the report underscores the role of media in safeguarding democratic values.
- Viewers are encouraged to support independent journalism by becoming a Maverick Insider and subscribing to the Daily Maverick YouTube channel.

## Content

[YouTube video: "YouTube video"](https://www.youtube.com/watch?v=MEUpPhcJK2o)

Reporting by: Rebecca Davis
Produced by: Emilie Gambade
Edited by: Malibongwe Tyilo
Filmed by: Bernard Kotze
Sub-edited by: Kevin Flynn

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