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Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion

In a world where nano-influencers are the new political puppeteers, it seems that even the smallest voices can orchestrate the grandest campaigns—just remember, it’s all in the art of paid persuasion!
Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion Illustrative image: Minister of Finance Enoch Godongwana briefs the media after the budget speech was postponed at Imbizo Media Centre on February 19, 2025 in Cape Town, South Africa. According to media reports, the budget speech was postponed because there was strong opposition to a 2% increase in value added tax. (Photo by Gallo Images/Die Burger/Jaco Marais)
Rebecca Davis
By Rebecca Davis
12 May 2025
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Reporting by: Rebecca Davis
Produced by: Emilie Gambade
Edited by: Malibongwe Tyilo
Filmed by: Bernard Kotze
Sub-edited by: Kevin Flynn

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