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Watch – Inside South Africa’s nano-influencer campaigns: Politics meets paid promotion

Daily Maverick's Rebecca Davis talks about what's actually shaping online political discourse in South Africa right now — and spoiler alert: it’s not ideas, policies, or even real people.
Youtube Thumbnail MASTER Illustrative image: Minister of Finance Enoch Godongwana briefs the media after the budget speech was postponed at Imbizo Media Centre on February 19, 2025 in Cape Town, South Africa. According to media reports, the budget speech was postponed because there was strong opposition to a 2% increase in value added tax. (Photo by Gallo Images/Die Burger/Jaco Marais)
Rebecca Davis
By Rebecca Davis
12 May 2025
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Reporting by: Rebecca Davis
Produced by: Emilie Gambade
Edited by: Malibongwe Tyilo
Filmed by: Bernard Kotze
Sub-edited by: Kevin Flynn

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