---
title: "LeBron James enters Barbie's world with new doll"
description: "Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Kenbassadors Doll"
author: "Reuters"
author_url: "https://www.dailymaverick.co.za/author/reuters/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-04-09-lebron-james-enters-barbies-world-with-new-doll/"
published: "2025-04-09T22:51:28"
updated: "2025-04-09T22:51:30"
lang: "en-ZA"
word_count: 228
---

# LeBron James enters Barbie's world with new doll

> Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

By Reuters · Published 10 April 2025, 00:51 SAST · Updated 10 April 2025, 00:51 SAST

## Key points
- In a move that blends basketball greatness with plastic charm, LeBron James has been crowned the first "Kenbassador," debuting a $75 doll that not only showcases his iconic style but also aims to inspire the next generation to dunk on their dreams.
- LeBron James named first "Kenbassador" by Barbie for his cultural and community impact over two decades.
- The Barbie Signature LeBron James Kenbassadors Doll priced at $75 launches Monday at select retailers and online.
- James emphasizes the importance of positive role models for youth in a recent news release.
- The doll features James in a varsity jacket, Nike sneakers, and Beats headphones, standing taller than the standard Ken.

## Content

James was chosen as the brand's first "Kenbassador" due to his "positive impact on culture, style and community" for the last two decades, the company said Wednesday.

The Barbie Signature LeBron James Kenbassadors Doll carries a $75 price tag and will be available starting Monday at select Target stores as well as online through Target.com, Amazon, Walmart and Mattel creations.

"As a young kid, I was fortunate to have role models who not only inspired me, but also showed me what's possible through hard work and dedication," James said in a news release. "Now, as an adult, I understand how vital it is for young people to have positive figures to look up to."

The doll, which stands an inch taller than the standard Ken figurine, features James wearing a varsity jacket, Nike sneakers and Beats headphones.

"We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential," said Krista Berger, senior vice president of Barbie and global head of dolls at Mattel.

James, 40, is the all-time leading scorer in NBA history with more than 42,000 points and counting. The Los Angeles Lakers forward is a 21-time All-Star, four-time MVP and four-time NBA champion.

--Field Level Media