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After the Bell: Musk vs Mzansi - SpaceX challenges SA’s BEE rules

Musk’s SpaceX has pulled out of oral presentations to the Icasa hearings on licensing, but in its written submission it calls for a rethink of the rules requiring 30% BBBEE shareholding.
After the Bell: Musk vs Mzansi - SpaceX challenges SA’s BEE rules Visitors pass by the booth of Starlink by SpaceX during the opening day of the 100th IFA trade fair in Berlin, Germany, 06 September 2024. EPA-EFE/CLEMENS BILAN

South Africa is caught between a rock and a hard place, both in respect of the big picture of geopolitics and the small picture of satellite internet.

Among all the crazy stuff that happened this week, one thing that slipped somewhat under the radar was that satellite internet provider SpaceX, which delivers Starlink, formally withdrew from the hearings that the Independent Communications Authority of South Africa (Icasa) was holding on its black economic empowerment (BEE) requirements. 

The hearings are a sequel to the meeting between President Cyril Ramaphosa and SpaceX CEO and global gizmibob Elon Musk. At the conclusion of the meeting in September last year, Ramaphosa said he had invited Musk, who, as everybody knows, was born in South Africa, to invest in SA. And at that point, the prospect of SpaceX operating its satellite internet in SA seemed very good. 

I won’t say how, but I happen to know someone who knows someone who knows what happened at the meeting. If this broken telephone is accurate, the subject of SpaceX internet was raised at the meeting, but the discussion lasted less than 60 seconds. Ramaphosa was explaining how legally it was necessary to participate, as South Africans say, in SA’s black economic empowerment. 

Apparently Musk said simply: “I don’t ever give away my equity. Change the laws.” Ramaphosa continued, and Musk said again: “Change the laws.” And that was that on that topic. 

The hearings by Icasa are actually part of the process of doing exactly that. I suspect the SA government would rather have SpaceX operating in SA, partly because getting cheap internet to rural areas on a saturated basis is just impossible using fibreoptic cable. Consumers in SA would definitely like SpaceX operating in SA because it is very good value compared with the rip-your-face-off data costs of the cellphone companies. 

Although SpaceX said it would no longer participate in oral presentations at the Icasa hearings, it has already made a written submission.

TechCentral reports that the written submission has not been withdrawn. It makes precisely the points which you might expect. SpaceX called on Icasa to rethink the rules requiring 30% broad-based black economic empowerment (BBBEE) shareholding.

“Many foreign satellite operators, particularly those with direct-to-consumer business models, have global policies that prevent local shareholding, thus excluding them from the South African market. This holds true even when these operators are willing to comply with BBBEE requirements and invest in initiatives that directly benefit the target communities,” the submission said.

“By aligning the licensing and ownership regulations with the ICT sector code – which recognises equity equivalent programmes as an alternative to local shareholding – Icasa could remove a significant barrier to foreign satellite operators. This would not only increase foreign investment in South Africa but would also create broader industry benefits, supporting innovation, competition and long-term growth,” said SpaceX.

Essentially, SpaceX is pointing out that a huge number of big tech companies that operate in SA – including Google, Microsoft, Meta, Oracle, SAP, you name it – are not forced to give away their equity, but are required to have “equity equivalents”. But cellphone companies are required to have 30% black equity ownership. So, in some ways, the argument is whether SpaceX is an ICT operator, or a communications company. 

Why is there this difference? I can tell you in one word: leverage. When the ICT sector code was being deliberated, the big international companies made it clear that they would not operate in SA if they were smacked with local shareholder requirements because if they give up in one country, then every country on the planet would follow suit. 

However, you might argue, lots of countries do in fact have local participation requirements, China being the most obvious and most onerous. But big US tech companies comply because, well, it’s China – it’s a huge market. They could all give SA a miss, and they would hardly notice. 

Cellphone companies, on the other hand, have to be individually licensed in SA and elsewhere and there is a huge, long list of very expensive requirements to get one of those licences. The licensing process is the reason SA and many other countries have an effective duopoly of cellphone operators, and why cellphone costs are so high in SA and around the world. And why, the cellphone companies would argue, we have a world-class service, underpinned by absolutely massive investments in cellphone infrastructure.

So, also at the Icasa hearings, representatives of the cell industry were squealing about how unfair it would be to allow SpaceX to operate without having to do that irritating BEE stuff, not to mention the huge on-the-ground investment. This argument is reflected all over the Africa continent where SpaceX is allowed. In Kenya, for example, the large telco Safaricom has openly said it wants SpaceX out of the country, or at the very least it wants SpaceX to operate – you guessed it – through a local provider.

The objection is laughable, partly because Safaricom argues that satellite operators pose a threat to mobile network quality (they don’t). But it also cites “national security”, appealing to the fear on so much of the continent that governments won’t be able to control the propaganda narrative. So far at least, the Kenyan government has resisted the pressure from local telcos, partly because Starlink had only a 1.1% market share in Kenya by June, compared with Safaricom’s 36.4%. Still, you can tell the telcos are freaked out by SpaceX, as they should be – and satellite direct-to-cell connections haven’t even started yet, but they are coming. 

So, as we all know now, Musk asked on his social media platform why SA still has “openly racist ownership laws”. And then US Secretary of State Marco Rubio announced last Thursday he was withdrawing from the upcoming G20 Summit in South Africa, citing the land law and its allegedly anti-US stance. And then Ramaphosa said at the State of the Nation address: “We won’t be bullied.”

SA is now caught between a rock and a hard place, both in respect of the big picture of geopolitics and the small picture of satellite internet. Odd that it should happen that way, but it has. The question now is what to do. DM

Comments

pietskietvantond Feb 10, 2025, 02:18 AM

It is no accident that SA is now caught between a rock and a hard place. It is the consequences of the action of the ruling party supported by the voting of the masses. We should not forget that the ANC do not elect themselves.

Alfred E Newman Feb 10, 2025, 10:26 AM

And that ANC voter in rural Transkei’s kids will grow up not even knowing what the Google is thanks to these BEE laws that is supposed to uplift them.

MaverickMe Feb 10, 2025, 11:54 AM

Those kids are probably better off considering the trash served up by the big social media and internet companies.

cbs.franco Feb 10, 2025, 01:46 PM

True. Keep in mind that millions of votes for the ANC are from the rural areas. Most of those areas have no tv coverage, cellphone connectivety etc. Thus to say, they are voting blindly ANC because my father did...my grandfather did....without realizing the concequenses.

dallasdah Feb 10, 2025, 06:10 AM

Entitlement holds no sway when you are holding all the cards. Ramaphosa has no cards. None at all. Maybe they're in another sofa somewhere?

Penny Philip Feb 10, 2025, 09:46 AM

SA is not without 'cards'. We are a member of Brics (which includes Saudi & the UAE) & there are substantial US mining investments in SA.

Ludovici DIVES Feb 10, 2025, 11:34 AM

Good luck with that

Michael Cinna Feb 10, 2025, 12:23 PM

There is not enough economic diversity between the countries to warrant increased trade between the Bric nations - despite the effort, there has been no substantial increase since 2009.

Michael Cinna Feb 10, 2025, 12:23 PM

There is not enough economic diversity between the countries to warrant increased trade between the Bric nations - despite the effort, there has been no substantial increase since 2009.

John M Feb 11, 2025, 07:21 AM

Dream on

grootkoospta Feb 10, 2025, 08:04 AM

The world is changing. Nothing is the same after January 20. Whether they like it or not, The ANC will have to adapt or die.

Robert Pegg Feb 10, 2025, 08:37 AM

I am not aware of any other country in Africa that has a black empowerment policy even though most were all colonized at one time or another. It is a policy destined for failure and harms foreign investment, which is the only way the economy will grow.

Interested Observer Feb 10, 2025, 04:09 PM

That is right. You can’t go on demanding redress forever. At some stage (30 years of rule?) you have to take ownership. If people are worse off. You’ve failed.

propakj Feb 10, 2025, 08:50 AM

Musk nailed it: "I don't ever give away my equity." Why should equity simply be given? Let it be earned, or paid for. If the BBEEE is still required in SA, some 30+ years post-democracy, then SA is doomed.

Feb 10, 2025, 02:58 PM

But Musk gave away millions of dollars to people who voted Trump. It is not that he doesn’t want to give, he uses his giving as a state capture political tool.

Is there hope South Africa? Feb 10, 2025, 04:01 PM

You miss the point: he CHOOSES who he wants to give his money to. He is not dictated to. It's his money, why shouldn't he make his own decisions?

Sheila Vrahimis Feb 10, 2025, 05:53 PM

absolutely. difference between choice and dictated. who and to what musk gives his money is his business. however when it comes to his companies he has to account to his shareholders. companies are not charities

mfsw Feb 11, 2025, 08:55 AM

Musk did not give away shares to Trump he gave him some petty cash

Interested Observer Feb 10, 2025, 04:10 PM

Too true. 30 years is enough.

Feb 10, 2025, 08:57 AM

Musk only wants power and money. Do we want Starlink in SA? Yes, but not on Musk's power & money grabbing terms. Allow Starlink & what happens? Everyone switches for cost & convenience. MTN and Vodacom collapse. This huge tax loss increases all taxes. Job losses cause increased protest & crime.

Johan Mynhardt Feb 10, 2025, 09:15 AM

How many sponsorships does South African telcos like Vodagom hand out? Ads everywhere. Especially for big bucks ads on TV. Maybe they can do less PR, lower their prices and avoid the need for the public to want alternatives to "local".

Michael Cinna Feb 10, 2025, 12:26 PM

Your hate of Musk clouds your thinking. If you're a business owner or entrepreneur, Musk's stance is completely understandable. You're putting up all the capital and risk and you have to give away 30% equity to someone who adds nothing other than getting over red tape.

gerhardkrug Feb 10, 2025, 02:38 PM

Imagine being named Geoff Krige and arguing IN FAVOUR of BBBEE....the mind boggles...

Is there hope South Africa? Feb 10, 2025, 04:08 PM

How can you not want the free market to operate? How can you not want access for rural people. There will be new job opportunities created. Cell phone operators will not collapse! Look at other countries where Starlink operates.

D Rod Feb 10, 2025, 04:09 PM

Speak for yourself. Ludites never win. You are defending undefensible.

John M Feb 11, 2025, 07:51 AM

Explain how Starlink will lead to the "collapse" of MTN and Vodacom? Right now Starlink only provides high-speed internet access (though a Direct-to-Cell subscription service is under development). As Starlink is ideally suited for rural areas, it would benefit many without access to the Net.

Rod MacLeod Feb 10, 2025, 08:59 AM

Tim got it in this line - "... you can tell the telcos are freaked out by SpaceX, as they should be ...". When you analyse the beneficiary lists of the SA mobile industry BBBEE trusts you will understand ICASA's reluctance to give SpaceX any "space" at the table.

Dermot Quinn Feb 10, 2025, 09:05 AM

BEE and now any assets under EWC, saying relief funds are for black businesses alone, theft of PPE funds in a crisis, the grand cigarette heist, the Russian sponsorship of our ruling party, forcing undereducated people onto businesses, Ayo type scandals=investment strike=more unemployment. Logical.

Eckart Schumann Feb 10, 2025, 11:51 AM

A solution is very simple: South Africans have a choice of 5 racial groupings, black, coloured, white, Indian and Other. Everyone can choose where they want to belong, and there is no official document - ID, passport, drivers licence - which can alter this choice. So how does BEE handle 'Other'?

Feb 10, 2025, 02:09 PM

Totally agree with Piet van Tonder! The chickens are coming home to roost with the imbecile ANC strategies/policies. Let the country export its citrus & motor vehicles to their benevolent brother Iran & see how far that replaces the US markets!! Does anybody in the ANC understand Economics 101??

Sheila Vrahimis Feb 10, 2025, 05:56 PM

apparently not!

John M Feb 11, 2025, 07:24 AM

In a word...NO

dexmoodl Feb 11, 2025, 07:16 PM

Why not just say we had the audacity to uphold International Law ,and bring charge of genocide Israeli Jews . Should we have accepted the 30 pieces of silver to look the other way.

Interested Observer Feb 10, 2025, 04:06 PM

So BEE is finished? About time.

Sheila Vrahimis Feb 10, 2025, 06:10 PM

Thomas Sowell, american academic and economist, is clear on affirmative action - it does not work. it is economically unwise. anc must face this reality. sa will lose international investment with the stupid 30% rule. besides, who benefitted from bee over the past 30 years? the 30%? not the poor..

keith.ciorovich Feb 10, 2025, 08:10 PM

I agree, but with the comrades nothing matters except retaining power to enable self enrichment. The ordinary citizens have not benefited and will unfortunately pay a heavy price should America decide to take action due to the Anc's anti American policies.

Sheila Vrahimis Feb 10, 2025, 09:49 PM

You are right. Suffer the poor...

Michael Cinna Feb 11, 2025, 02:16 PM

Another cultured individual reading Sowell - excellent!

Lu Nqg Feb 10, 2025, 08:31 PM

Someone needs an honest study to see what the benefit of these laws are compared to the potential investment

Just Another Day Feb 11, 2025, 06:11 AM

BEE has proven to not work as a means to transforming SA. It is just a vector for ANC corruption. Therefore BEE is an inhibitor to economic growth and needs to be done away with. Where did the first two Bs go?. Nothing was ever broad-based.

alastairmgf Feb 11, 2025, 06:42 AM

Second attempt: Absolutely brilliant of Musk. All strength to his arm. SA cutting off its nose to spite its face.

Grumpy Old Man Feb 11, 2025, 07:44 AM

So, if Starlink gives 30% equity to Patrice Motsepe, the deal would get over the line? This is not a dig at Patrice, just an example of completely ridiculous. I am certainly not an Elon Musk fan - but I find it impossible to argue against his stance on the matter

Roke Wood Feb 11, 2025, 12:25 PM

‘Trump..says Pollak ‘SA has adopted a set of ..policies that are at odds with [the west], and he wants those policies[to] change. For instance..(BEE) is a huge problem for investors..the political debate in SA, it's about redressing the past.. the world is tired of it. The world has moved on."

Roke Wood Feb 11, 2025, 12:29 PM

pollak may be the next US ambassador to SA - "Fuel was added to the flames by Trump's possible pick for his ambassador to SA, Joel Pollak. Pollak warned SA must abandon race-based policies..if it is to continue to benefit from aid and special trade arrangements"

v8v8 Feb 11, 2025, 12:59 PM

Starlink is not cheap, fibre will still have a place in developed area's - the predications of doom and gloom are fatcat's preserving thier respective large bowls of cream with low efficiency business practices and low service levels in rural area's.

dexmoodl Feb 11, 2025, 07:10 PM

We just have to wait at minimum 4 years and Chinese Qianfan will be fully operational with faster speeds and more features. Starlink not the only game in town, and as with EV and Deepseek , Chinese has proven they can deliver, at innovation at a cheaper price.

Johan Buys Feb 12, 2025, 02:53 PM

Musk could just make his transgender child the owner of Starlink SA and score max points.

paulhonig Mar 10, 2025, 04:44 PM

All ICASA has to say is 'go ahead' - since they don't add ANY value to the airspace being used (and its not in bands that are contested) it should not even require more than a nod. Its not like Starlink are going to make equipment specially for the SA market with differnet characteristics... Duh.