---
title: "Teach your child to invest, but I will leave that up to you"
description: "Children are taught to brush their teeth, tie their shoelaces, and look both ways before crossing the street. But what about the habits that shape their future? Saving, patience, thinking ahead — life skills that are just as crucial, yet often left for adulthood when mistakes come with a price tag."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Sponsored Content"
author: "Foord"
author_url: "https://www.dailymaverick.co.za/author/foord/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-02-04-teach-your-child-to-invest-but-i-will-leave-that-up-to-you/"
published: "2025-02-04T17:07:29"
updated: "2025-02-04T17:07:30"
lang: "en-ZA"
word_count: 453
---

# Teach your child to invest, but I will leave that up to you

> Children are taught to brush their teeth, tie their shoelaces, and look both ways before crossing the street. But what about the habits that shape their future? Saving, patience, thinking ahead — life skills that are just as crucial, yet often left for adulthood when mistakes come with a price tag.

By Foord · Published 4 February 2025, 19:07 SAST · Updated 4 February 2025, 19:07 SAST

## Key points
- Foord Asset Management is sowing the seeds of financial wisdom in young minds with *More Than Enough*, a charming tale of a squirrel and his acorns that teaches kids the art of saving and planning for the future—because who knew investing could start with a story and a handful of nuts?
- Foord Asset Management launches "More Than Enough" to teach financial literacy to children as young as four through storytelling.
- The book follows a young squirrel learning the importance of saving acorns for future needs, emphasizing planning and sustainability.
- Over 150,000 copies of "More Than Enough" and its sequel "Little by Little" have been distributed, with interactive workshops now available for families.
- Early financial education fosters informed decision-making, with studies showing that key financial habits can form by age seven.

## Content

Foord Asset Management wants to change that. With *More Than Enough,*the first book as a part of its **Teach your child to invest**initiative, Foord is making financial literacy accessible to kids as young as four. But *More Than Enough*isn’t a lesson about bank statements or stockmarkets; it’s a beautifully told story of a young squirrel, a handful of acorns, and the value of planning for tomorrow.

### **A story that plants the right seeds**

Written by Christina Castle and illustrated by Carla Kreuser, *More Than Enough* tells the tale of a young squirrel learning why collecting acorns matters. Some acorns will be eaten right away, some will be shared, and some will be stored for the colder months.

But the most important acorns? They will take root and grow into mighty oak trees and provide shade, food, and shelter for years to come.

This simple yet powerful story introduces children to the concept of saving without overwhelming them with numbers and figures, while demonstrating how balance, sustainability and thinking ahead is beneficial for the future.

### **More than a book**

What started as just an idea back in 2019 has now blossomed into something far bigger. Following *More Than Enough,*Foord released *Little by Little*in 2020. Today, more than **150 000 copies** of these books have made their way into homes, schools, and libraries across South Africa and beyond.

And now, Foord is taking it a step further. Partnering with Avo Vision, we’ve created an **interactive learning experience**based on *More Than Enough.*Through songs, roleplay, and animated storytelling, young children (and their parents) are introduced to financial concepts in a fun and engaging way.

These workshops, hosted in classrooms and community centres across the Western Cape, aim to give families the financial education they never knew they needed.

### **Why start young?**

[Studies have shown](https://mascdn.azureedge.net/cms/habits-set-by-age-seven-pr-220513-final.pdf) that by the age of seven, children can develop many of the basic financial behaviours they need in adult life.

By introducing simple concepts like saving and delayed gratification at an early age, children are more likely to grow into adults who make informed financial decisions. And when these lessons are taught through stories and play, they become second nature.

### **Start the conversation today**

Want to share these lessons with your little ones? **Download*****More Than Enough*****and*****Little by Little***(or listen and read along!) [here](https://foord.co.za/insights/publications/teach-your-child-to-invest). Whether you’re a parent, teacher, or just someone who believes in the power of financial literacy, these books are a great way to start the conversation.

Investing is not just about money. It is about time, patience, and learning to think ahead. Foord is making sure the next generation understands that — one acorn at a time. **DM**