Foord Asset Management wants to change that. With More Than Enough, the first book as a part of its Teach your child to invest initiative, Foord is making financial literacy accessible to kids as young as four. But More Than Enough isn’t a lesson about bank statements or stockmarkets; it’s a beautifully told story of a young squirrel, a handful of acorns, and the value of planning for tomorrow.
A story that plants the right seeds
Written by Christina Castle and illustrated by Carla Kreuser, More Than Enough tells the tale of a young squirrel learning why collecting acorns matters. Some acorns will be eaten right away, some will be shared, and some will be stored for the colder months.
But the most important acorns? They will take root and grow into mighty oak trees and provide shade, food, and shelter for years to come.
This simple yet powerful story introduces children to the concept of saving without overwhelming them with numbers and figures, while demonstrating how balance, sustainability and thinking ahead is beneficial for the future.
More than a book
What started as just an idea back in 2019 has now blossomed into something far bigger. Following More Than Enough, Foord released Little by Little in 2020. Today, more than 150 000 copies of these books have made their way into homes, schools, and libraries across South Africa and beyond.
And now, Foord is taking it a step further. Partnering with Avo Vision, we’ve created an interactive learning experience based on More Than Enough. Through songs, roleplay, and animated storytelling, young children (and their parents) are introduced to financial concepts in a fun and engaging way.
These workshops, hosted in classrooms and community centres across the Western Cape, aim to give families the financial education they never knew they needed.
Why start young?
Studies have shown that by the age of seven, children can develop many of the basic financial behaviours they need in adult life.
By introducing simple concepts like saving and delayed gratification at an early age, children are more likely to grow into adults who make informed financial decisions. And when these lessons are taught through stories and play, they become second nature.
Start the conversation today
Want to share these lessons with your little ones? Download More Than Enough and Little by Little (or listen and read along!) here. Whether you’re a parent, teacher, or just someone who believes in the power of financial literacy, these books are a great way to start the conversation.
Investing is not just about money. It is about time, patience, and learning to think ahead. Foord is making sure the next generation understands that — one acorn at a time. DM