---
title: "Brazil's Nubank partners with convenience store Oxxo to expand in Mexico"
description: "Nubank partners with Oxxo to enhance cash deposit and withdrawal services in Mexico, expanding its network significantly. The collaboration allows Nubank's 9 million Mexican customers access to over 22,000 Oxxo stores, boosting total store presence to over 30,000. Cash withdrawals at Oxxo locations start immediately, while cash deposit options will roll out in the coming months. Analysts view the deal as beneficial for Nubank, though caution that it may be costly and non-exclusive, as Oxxo serves other banks as well."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "World"
author: "Reuters"
author_url: "https://www.dailymaverick.co.za/author/reuters/"
canonical_url: "https://www.dailymaverick.co.za/article/2025-01-14-brazils-nubank-partners-with-convenience-store-oxxo-to-expand-in-mexico/"
published: "2025-01-14T00:13:42"
updated: "2025-01-14T00:13:44"
lang: "en-ZA"
word_count: 268
---

# Brazil's Nubank partners with convenience store Oxxo to expand in Mexico

> Brazil's Nubank partners with convenience store Oxxo to expand in Mexico

By Reuters · Published 14 January 2025, 02:13 SAST · Updated 14 January 2025, 02:13 SAST

## Key points
- Nubank is cashing in on convenience by teaming up with Oxxo to sprinkle over 22,000 new locations across Mexico into its digital banking mix, proving that even in the age of fintech, sometimes you just need a good old-fashioned cash withdrawal.
- Nubank partners with Oxxo to enhance cash deposit and withdrawal services in Mexico, expanding its network significantly.
- The collaboration allows Nubank's 9 million Mexican customers access to over 22,000 Oxxo stores, boosting total store presence to over 30,000.
- Cash withdrawals at Oxxo locations start immediately, while cash deposit options will roll out in the coming months.
- Analysts view the deal as beneficial for Nubank, though caution that it may be costly and non-exclusive, as Oxxo serves other banks as well.

## Content

Brazilian digital lender Nubank has signed an agreement with Mexican convenience store chain Oxxo, run by FEMSA, to expand its cash deposit and withdrawal network in the North American country, the firms announced on Monday.

**Why it's important**

Warren Buffett-backed Nubank, one of the Latin America's largest firms by market value, has been aiming to scale its operations in Mexico and Colombia after growing in Brazil, its home market, where it has more than 100 million customers.

While Nubank's Brazil operations are nearly fully digital, the lender has been using different strategies to grow in Mexico, where cash remains a top payment method.

**By the numbers**

The deal will allow Nubank's more than 9 million customers in Mexico to gain access to Oxxo's over 22,000 stores across the country, Nubank said, pushing the lender's total presence in Mexico to over 30,000 stores, including previous partnerships.

Cash withdrawals with a Nubank card will become available at Oxxo stores in Mexico from Tuesday, while the option to deposit cash to a Nubank account will start "in the subsequent months," Nubank said.

**Market reaction**

Citi analysts said the agreement is "positive" for Nubank, as Oxxo's network will expand access to Nubank's client base in Mexico.

But they said would be "likely costly" and noted that it is not exclusive, as Oxxo already offers capabilities for other large banks in Mexico.

"We believe it re-affirms Nubank's commitment to offer cash-in/out capabilities at a scale, reducing a competitive disadvantage with incumbent banks in Mexico," the analysts, including Gustavo Schroden, wrote in a report to clients.

Reporting by Andre Romani; Editing by Leslie Adler