--- title: "Get Ready to Raise Your Glass at the 2024 Cape Town Beverage Show" description: "The Cape Town International Convention Centre (CTICC) is set to host the highly anticipated Cape Town Beverage Show from November 22 to 24, 2024. This three-day celebration, in partnership with Cause and Effect Cocktail Kitchen, will showcase the best in the beverage industry, promising an immersive experience that goes beyond your typical exhibition. Whether you’re a beverage enthusiast, a cocktail aficionado, or just someone who enjoys a good drink, this event is the place to be." type: "NewsArticle" publisher: "Daily Maverick" site: "https://www.dailymaverick.co.za" section: "Sponsored Content" author: "CTICC" author_url: "https://www.dailymaverick.co.za/author/cticc/" canonical_url: "https://www.dailymaverick.co.za/article/2024-11-07-get-ready-to-raise-your-glass-at-the-2024-cape-town-beverage-show/" published: "2024-11-07T17:24:10" updated: "2024-11-07T17:26:45" lang: "en-ZA" word_count: 418 --- # Get Ready to Raise Your Glass at the 2024 Cape Town Beverage Show > The Cape Town International Convention Centre (CTICC) is set to host the highly anticipated Cape Town Beverage Show from November 22 to 24, 2024. This three-day celebration, in partnership with Cause and Effect Cocktail Kitchen, will showcase the best in the beverage industry, promising an immersive experience that goes beyond your typical exhibition. Whether you’re a beverage enthusiast, a cocktail aficionado, or just someone who enjoys a good drink, this event is the place to be. By CTICC · Published 7 November 2024, 19:24 SAST · Updated 7 November 2024, 19:26 SAST ## Key points - Get ready to sip, swirl, and shake your way through the Cape Town Beverage Show, where cocktail dreams come true, coffee aficionados unite, and even teetotalers can find their bliss—all while vying for the coveted title of Master Mixologist 2024! - The Cape Town Beverage Show at CTICC promises a vibrant mix of experiences, including live demos, cocktail classes, and a wine walk. - Amateur mixologists will compete for the title of Master Mixologist 2024, with a grand prize of R40,000 at stake. - The event showcases a diverse range of beverages, featuring top brands in wine, spirits, and non-alcoholic options for all tastes. - Tickets are R250, granting access to a full day of activities from 11:00 to 20:00, with convenient parking available. ## Content ### [YouTube video: "YouTube video player"](https://www.youtube.com/watch?v=izs89Pe0HXE) ### **An Unforgettable Beverage Experience** The Cape Town Beverage Show will transform the CTICC into a hub of activity, offering a diverse array of experiences that cater to all tastes. Attendees can look forward to live demonstrations, cocktail creation classes, a wine walk, and educational seminars. Visitors can also explore the world of brandy making, sample offerings from the best coffee and tea purveyors, and discover exciting new beverage brands. ### **Exciting Competitions and Interactive Features** A highlight of the show will be the Master Mixologist Competition, where amateur cocktail enthusiasts will compete for the title of Master Mixologist 2024 and a grand prize of R40,000. Participants must submit a video reel showcasing a unique cocktail using one of the event's featured brands and share their inspiration behind the creation. The top 10 finalists will compete live at the event, showcasing their skills and creativity in front of an eager audience on 24 November. In addition to the competition, the show will feature interactive elements that allow attendees to engage directly with beverage experts. From workshops led by leading bartenders and baristas to live tastings and demonstrations, there’s no shortage of ways to expand your knowledge and discover new flavours. ### **Industry Collaboration and Diverse Offerings** Organised in partnership with Cause and Effect Cocktail Kitchen, the show promises a lineup that includes some of the biggest names in the industry. Exhibitors will feature a wide range of beverages, including wine, spirits, brandy, gin, craft beer, coffee, and tea. Visitors can expect to see prominent brands like SA Brandy, Wilderer Gin, Insomnia Gin, E-Exhale, Saggy Stone Brewery, and Blomendahl Distillery among many others. [YouTube video: "YouTube video player"](https://www.youtube.com/watch?v=6mVxD0VId18) For those who prefer non-alcoholic options, there will be a variety of offerings such as expertly brewed coffee, fine teas, and alcohol-free beers, ensuring there’s something for everyone to enjoy. The goal is to showcase a broad spectrum of the beverage world, making it accessible to all tastes and preferences. ### **Ticket Information** The Cape Town Beverage Show will take place from 11:00 to 20:00 daily at CTICC 2, providing attendees with ample time to explore, participate in workshops, and enjoy the full range of activities on offer. Tickets are priced at R250 per person, which grants access to the event for one day. Attendees will benefit from convenient parking at CTICC 2 P5, ensuring a hassle-free experience when arriving at the venue. The central location in Cape Town makes the event easily accessible for all. For more information, visit [www.ctbevshow.co.za](http://www.ctbevshow.co.za). Tickets can be purchased online by visiting [www.howler.co.za](http://www.howler.co.za)