Dailymaverick logo

Business Maverick

This article is more than a year old

Business Maverick

Consumers unwilling to pay up for sustainable food, Brazilian food giant JBS says

Consumers are unwilling to pay a premium for food that is produced under higher environmental standards, posing a challenge for producers, according to the top executive at the world’s largest meat company. 
Bloomberg
JBS Chief Executive Officer Gilberto Tomazoni Interview Gilberto Tomazoni, chief executive officer of JBS SA, during an interview in New York, US, on Tuesday, Sept. 19, 2023.

“We can’t assume that the consumer will pay that bill,” JBS SA CEO Gilberto Tomazoni said during the Global Business Forum for the G20 group. “We need to increase productivity to lower the cost of food and make it more accessible.”

Food producers have been under mounting pressure to reduce their contribution to climate change by reducing deforestation and lowering the use of synthetic nitrogen fertilisers. Agriculture accounts for more than one-fifth of global carbon emissions, according to the Intergovernmental Panel on Climate Change. 

The food industry will need as much as $350-billion a year until 2030 to fund the adoption of more sustainable practices, and a system needs to be created to make sure farmers are paid for their “environmental services,” Tomazoni said.

JBS is the largest meat processing company in the world. 

Comments

Loading your account…
Gled Shonta 10 September 2024 10:30 AM

He would say that: JBS is the worlds largest meat company & has been repeatedly linked to destruction & pollution of sensitive ecosystems in South America like the Amazon, Cerrado and Panatal by land invaders in order to produce beef that is fed into the JBS machine. This is an outlaw corporation.