"The event industry has undergone a seismic shift in recent years. It’s no longer just about finding a venue with four walls and enough chairs and a beamer for presentations. Today’s clients are looking for spaces that are dynamic, flexible, and capable of creating memorable experiences," says Edith Samuriwo, Regional Events Manager from The Virtual Agent Team. “People are seeking spaces that are engaging, creative, and reflective of the brand or purpose of their particular event.”
Event organisers are busy, and with limited time and last-minute bookings, they’re looking for a one-stop shop that offers everything from catering, AV, and event management to parking and more. Enter popular coworking spaces like Workshop17, which are no longer just offices; they’ve become vibrant, adaptable environments tailored to suit any gathering, from intimate workshops to large-scale corporate events.
"The chart-toppers when planning an event are consistently the same," shares Renee Montez-Avinir, Eventing Manager at Workshop17. "Clients are looking for modern spaces that are perfect for networking, with plenty of room for mingling, enjoying drinks, and making connections in a relaxed yet professional atmosphere."
Accessibility, convenience, and safety play major roles in a successful event turnout. Prioritising venues that are centrally located and easy to access ensures a good attendance. Tech-forward venues, equipped with robust AV systems, high-speed internet, and the ability to support hybrid events, are also key to any successful event. A high-quality setup is now an expected standard. Flexible seating arrangements and collaborative environments that can be easily customised for any occasion, along with quick turnaround times and the ability to pivot from a formal conference setup to a more relaxed social setting within the same space, are game changers. On-site quality and healthy catering is a vital addition for clients who simply don’t want the hassle of engaging with multiple vendors.
"The event industry is all about adapting to change and meeting the needs of the client," adds Montez. "We’re no longer just hosting corporate events but organising a diverse range of events, from creative workshops and networking gatherings to birthday parties, cocktail events, and even sit-down banquets. It’s not about just finding a space; it’s about finding the right space with the right ambiance. And in today’s world, that means choosing a venue that can do it all." DM
ABOUT WORKSHOP17:
Workshop17 offers fully serviced workspace solutions, flexible coworking options, and event spaces in Cape Town, Johannesburg, Ballito, and Mauritius. Open 24/7. With 12 locations, growing to 13 by the end of 2024. Individuals, teams, and corporations are all welcome. www.workshop17.co.za