--- title: "CEO’s – Successes and Screw Ups: Episode 2 – Holding onto your IP" type: "NewsArticle" publisher: "Daily Maverick" site: "https://www.dailymaverick.co.za" section: "Articles" canonical_url: "https://www.dailymaverick.co.za/article/2024-04-21-ceos-successes-and-screw-ups-episode-2-holding-onto-your-ip/" published: "2024-04-21T00:00:00" lang: "en-ZA" word_count: 362 --- # CEO’s – Successes and Screw Ups: Episode 2 – Holding onto your IP Published 21 April 2024, 02:00 SAST ## Content ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2024/04/dailymav_wideimage2-1500-ep2.jpg?fit=1500%2C500&quality=89&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2024/04/dailymav_squareimage-2000x2000-Ep2-1.jpg?fit=2000%2C2000&quality=89&ssl=1) [Media](https://iframe.iono.fm/e/1411648?accent=96ccd6&border=FFFFFF&text=283B49&rounded=0&artwork=0&description=0&download=0) [Media](https://iframe.iono.fm/e/1411648?accent=96ccd6&border=FFFFFF&text=283B49&rounded=0&artwork=0&description=0&download=0) SPONSORED CONTENT Some of the most successful start-ups had a rocky start and had to readjust their thoughts on strategy, market and products to make it work. How do you know when you need to review your plans and at what cost? We chat to Wesley Billet, CEO & Co-founder of Happy Pay who shares his insights on how using influencers builds credibility and why you should hold onto your intellectual property. Some of the most successful start-ups had a rocky start and had to readjust their thoughts on strategy, market and products to make it work. How do you know when you need to review your plans and at what cost? 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