With the ANC seemingly under more electoral pressure than ever before, it would only be rational to expect fresh new messaging ahead of the all-important elections, now just a few months away. But the party’s January 8th Statement this weekend, and the speech by President Cyril Ramaphosa, offered no evidence of a party that is able to conjure a fresh start, and instead will rely on its track record over the last 30 years. This may turn out to be a mistake. A big, fat, mistake.