---
title: "PREMIER HEINEKEN"
description: "Heineken launches new Premier League campaign Campaign to feature world-renowned stars such as David Beckham and Zlatan Ibrahimović Campaign aims to bring fans closer to the action on matchdays Heineken encourages fans to ‘Cheer Responsibly’ during games"
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Maverick Citizen"
author: "2Lani and UBUNTOONS"
author_url: "https://www.dailymaverick.co.za/author/2lani-afritoons/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-11-28-premier-heineken/"
published: "2023-11-28T08:15:03"
lang: "en-ZA"
---

# PREMIER HEINEKEN

> PREMIER HEINEKEN

By 2Lani and UBUNTOONS · Published 28 November 2023, 10:15 SAST

## Key points
- Daily Maverick: "Raise a Heineken to the Premier and keep it classy!"
- Heineken launches new Premier League campaign
- Campaign to feature world-renowned stars such as David Beckham and Zlatan Ibrahimović
- Campaign aims to bring fans closer to the action on matchdays
- Heineken encourages fans to ‘Cheer Responsibly’ during games

## Content

![PREMIER HEINEKEN](https://www.dailymaverick.co.za/wp-content/uploads/2023/11/LLESUFI1.jpg?w=480)