--- title: "Shona Macdonald – Understanding What Women Want" type: "NewsArticle" publisher: "Daily Maverick" site: "https://www.dailymaverick.co.za" section: "Articles" canonical_url: "https://www.dailymaverick.co.za/article/2023-10-09-shona-macdonald-understanding-what-women-want/" published: "2023-10-09T00:00:00" lang: "en-ZA" word_count: 332 --- # Shona Macdonald – Understanding What Women Want Published 9 October 2023, 02:00 SAST ## Content ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2023/10/DM-Podcast-Promo-Aug-1500x500-Shona.jpg?fit=1500%2C500&quality=89&ssl=1) [Media](https://iframe.iono.fm/e/1351587?accent=96ccd6&border=FFFFFF&text=283B49&rounded=0&artwork=0&description=0&download=0) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2023/10/DM-Podcast-Promo-Aug-2000x2000-Shona-2.jpg?fit=2000%2C2000&quality=89&ssl=1) [Media](https://iframe.iono.fm/e/1351587?accent=96ccd6&border=FFFFFF&text=283B49&rounded=0&artwork=0&description=0&download=0) SPONSORED CONTENT Thursday’s founder and CEO **Shona Macdonald**, chats to **Siv**on breaking the mould on frumpy bras and swimwear for the bigger sizes. From start up, support, fashion and functionality, get ready to toss away your granny bras and frumpy swimwear, Thursdays are doing differently – bringing you beautiful swimwear and lingerie at affordable prices. Thursday’s founder and CEO **Shona Macdonald**, chats to **Siv** on breaking the mould on frumpy bras and swimwear for the bigger sizes. From start up, support, fashion and functionality, get ready to toss away your granny bras and frumpy swimwear, Thursdays are doing differently – bringing you beautiful swimwear and lingerie at affordable prices. ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/07/2022_07_20_PLATFORM_BADGES-Apple-Podcasts.png?fit=660%2C160&quality=80&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/07/2022_07_20_PLATFORM_BADGES-Apple-Podcasts.png?fit=660%2C160&quality=80&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/08/2022_07_20_PLATFORM_BADGES-Spotify-Podcasts.png?fit=660%2C160&quality=80&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/08/2022_07_20_PLATFORM_BADGES-Spotify-Podcasts.png?fit=660%2C160&quality=80&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/08/2022_07_20_PLATFORM_BADGES-Google-Podcasts.png?fit=660%2C160&quality=80&ssl=1) ![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2022/08/2022_07_20_PLATFORM_BADGES-Google-Podcasts.png?fit=660%2C160&quality=80&ssl=1) [![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2025/10/stephenrowleyphoto-6-4-scaled-e1761048168282.jpg?fit=480%2C231&quality=89&ssl=1)](https://www.dailymaverick.co.za/article/2025-10-23-ballitos-premier-office-is-not-what-you-expect-its-club17-at-workshop17-ballito/) ### [Ballito’s premier office is not what you expect, it’s Club17 at Workshop17 Ballito](https://www.dailymaverick.co.za/article/2025-10-23-ballitos-premier-office-is-not-what-you-expect-its-club17-at-workshop17-ballito/) [Read More »](https://www.dailymaverick.co.za/article/2025-10-23-ballitos-premier-office-is-not-what-you-expect-its-club17-at-workshop17-ballito/) [![Image](https://i0.wp.com/www.dailymaverick.co.za/wp-content/uploads/2025/10/Workshop-17-15_09_2025-review-35-e1759847078737.jpg?fit=480%2C250&quality=89&ssl=1)](https://www.dailymaverick.co.za/article/2025-10-09-the-great-relocation-how-bpos-are-trading-cramped-spaces-for-lifestyle-nodes/) ### [The great relocation. 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