---
title: "Taylor Swift effect boosts stocks both sides of the Atlantic"
description: "The seemingly boundless popularity of Taylor Swift is boosting stock prices on both sides of the Atlantic."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Business Maverick"
author: "Bloomberg"
author_url: "https://www.dailymaverick.co.za/author/bloomberg/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-10-06-taylor-swift-effect-boosts-stocks-both-sides-of-the-atlantic/"
published: "2023-10-06T16:43:10"
lang: "en-ZA"
word_count: 238
---

# Taylor Swift effect boosts stocks both sides of the Atlantic

> The seemingly boundless popularity of Taylor Swift is boosting stock prices on both sides of the Atlantic.

By Bloomberg · Published 6 October 2023, 18:43 SAST

## Key points
- Taylor Swift and Beyoncé are driving US economic growth through their concerts, with The Eras Tour film expected to gross $1-billion and Beyoncé's tour set to hit movie screens in December.
- CTS Eventim AG shares surged after strong advance ticket sales for Taylor Swift's The Eras tour
- AMC Entertainment Holdings Inc. sold over $100 million in advance tickets for the movie of the concert
- Bloomberg Economics expects fans of Swift and Beyoncé to add $5.4-billion to US GDP in Q3
- The Eras Tour concert film will start playing in 8,500 theatres across 100 countries on 13 October

## Content

Shares of CTS Eventim AG surged on Thursday after the German live-events company said earnings would be driven higher by strong advance ticket sales for Swift’s The Eras tour. A few hours later, AMC Entertainment Holdings Inc. said it sold more than $100 million in advance tickets for the movie of the concert, sending the shares up as much as 5.7% on Friday.

“Audience demand for Taylor Swift The Eras Tour concert film has been incredible from the moment it was first announced,” according to AMC. The company posted the highest single-day ticket revenue in its 103-year history within 24 hours of the film going on sale.

Bloomberg Economics expects fans of Swift — known as Swifties — and fellow superstar musician Beyoncé to have added $5.4-billion to US gross domestic product in the third quarter as they spend on concerts. The typical Swiftie spends $1,500 to attend a performance, including costs for tickets, hotels, flights and food.

Read more: [Beyoncé Job Joins Taylor Swift Role to Cover $5.4 Billion Boom](https://www.bloomberg.com/news/articles/2023-09-14/usa-today-hiring-beyonce-reporter-after-posting-taylor-swift-job)

The Eras Tour concert film will start playing in most of the confirmed 8,500 theatres across 100 countries on 13 October. The theatrical release comes after more than 3 million fans attended the first of the tour’s two US legs. Overall, Swift’s performances around the world are [expected](https://www.bloomberg.com/news/articles/2023-08-31/taylor-swift-announces-an-eras-tour-film-and-amc-shares-soar) to gross $1-billion.

Beyoncé’s tour will come to movie screens on Dec. 1 across the US, Canada and Mexico.