---
title: "Mercedes will make electric ‘Baby’ G-Wagon, CEO says"
description: "Mercedes-Benz Group AG plans to make owning a G-Wagon a little bit easier."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Newsdeck"
author: "Bloomberg"
author_url: "https://www.dailymaverick.co.za/author/bloomberg/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-09-04-mercedes-will-make-electric-baby-g-wagon-ceo-says/"
published: "2023-09-04T02:47:27"
updated: "2023-09-04T05:50:13"
lang: "en-ZA"
word_count: 120
---

# Mercedes will make electric ‘Baby’ G-Wagon, CEO says

> Mercedes-Benz Group AG plans to make owning a G-Wagon a little bit easier.

By Bloomberg · Published 4 September 2023, 04:47 SAST · Updated 4 September 2023, 07:50 SAST

## Key points
- Mercedes is bringing a smaller, electric version of its iconic G-Class offroader to the market for those who want all the fun of an Arnold Schwarzenegger-approved vehicle, without breaking the bank.
- Mercedes to launch electric 'Baby' G-Wagon
- Model will compete with Ford's Bronco and likely cost less than current version
- EQG, the all-electric successor to the G-Class, planned for next year
- More stories available on bloomberg.com

## Content

The German manufacturer will build a smaller version of the boxy offroader beloved by celebrities including Arnold Schwarzenegger and Kim Kardashian, CEO Ola Källenius said on Sunday.

The vehicle will be electric and “fun to drive — on and off the road”, Källenius said at an event ahead of the IAA car show in Munich.

The current G-Wagon is among Mercedes’s most expensive and profitable models. A “Baby” G-Wagon would compete with models like Ford Motor Co.’s Bronco and likely cost significantly less than the current version, which starts at around $139,000 in the US.

It’s unclear when the smaller G-Wagon will hit the market. Next year, Mercedes plans to start sales of the G-Class’s all-electric successor, the EQG. **DM**