---
title: "OpenAI nears $1bn of annual sales as ChatGPT takes off"
description: "OpenAI is on track for $1-billion of annual revenue as businesses adopt the technology behind ChatGPT, the generative AI bot that ignited a wave of artificial intelligence investment."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Business Maverick"
author: "Bloomberg"
author_url: "https://www.dailymaverick.co.za/author/bloomberg/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-08-30-openai-nears-1bn-of-annual-sales-as-chatgpt-takes-off/"
published: "2023-08-30T06:08:12"
lang: "en-ZA"
word_count: 232
---

# OpenAI nears $1bn of annual sales as ChatGPT takes off

> OpenAI is on track for $1-billion of annual revenue as businesses adopt the technology behind ChatGPT, the generative AI bot that ignited a wave of artificial intelligence investment.

By Bloomberg · Published 30 August 2023, 08:08 SAST

## Key points
- OpenAI is taking their generative AI technology to the next level with the launch of ChatGPT Enterprise, aiming to make money from their popular chatbot.
- OpenAI is earning $80-million monthly from its generative AI technology
- ChatGPT Enterprise launched this month to attract business customers and boost revenue
- Premium subscription and API access provide additional revenue sources
- AI models are expensive to operate, but OpenAI is making money from its chatbot

## Content

The startup backed by Microsoft Corp. is earning about $80-million of revenue monthly, a person briefed on the matter said, asking to speak anonymously about undisclosed figures. *The Information* first reported on OpenAI’s revenue, including that it lost around $540-million in 2022 developing GPT-4 and ChatGPT. A representative for the startup didn’t immediately respond to requests for comment outside normal business hours.

OpenAI is regarded as one of several companies at the forefront of generative AI, which can create content from videos to poetry out of a few simple user commands. Since debuting its bot in November, OpenAI has worked with companies from fledgling firms to major corporations to incorporate the technology in their businesses and products.

This month, it launched a corporate [version](https://www.bloomberg.com/news/articles/2023-08-28/openai-unveils-chatgpt-for-business-customers-stepping-up-revenue-push) of ChatGPT with added features and privacy safeguards, the startup’s most significant effort yet to attract a broad mix of business customers and boost revenue from its best-known product.

The rollout of ChatGPT Enterprise is a move forward in OpenAI’s plans to make money from its ubiquitous chatbot, which is enormously popular but very expensive to operate because robust AI models require lots of computing power. The San Francisco-based startup has already taken steps toward generating revenue from ChatGPT, such as by selling a premium subscription and offering companies paid access to its application programming interface, which developers can use to add the chatbot to other apps. **DM**