Business Maverick

Business Maverick

Mattel is considering Barbie sequel as it plans more Hollywood franchises

Mattel is considering Barbie sequel as it plans more Hollywood franchises
Mattel CEO Ynon Kreiz attends the World Premiere of "Barbie" at the Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images) Photographer: Jon Kopaloff/Getty Images North America

Mattel Inc, the manufacturer of the iconic Barbie doll, is seeing opportunities for a sequel of the doll’s namesake movie after its global success — part of the toymanufacturer’s plan to turn its roster of brands into major Hollywood franchises. 

“This is not just about individual movies, but we are looking to create film franchises that have cultural resonance,” said CEO Ynon Kreiz in an interview with Bloomberg TV. “The opportunity for Barbie is pretty obvious given the success of the Barbie movie,” though it’s too early to confirm a sequel, he said.

The Warner Bros Discovery Inc. movie, released last week, has raked in global box office sales of almost $496-million, making it one of the best performing titles this year, according to industry tracker Box Office Mojo. Mattel is already planning film and TV adaptations of its other toys, including Hot Wheels and Barney. 

Mattel’s sales fell 12% to $1.09-billion in the second quarter, but revenue from Barbie is expected to increase in the coming months as the film generates demand for the dolls, Kreiz said in an earlier interview. DM

Gallery

Comments - Please in order to comment.

Please peer review 3 community comments before your comment can be posted

X

This article is free to read.

Sign up for free or sign in to continue reading.

Unlike our competitors, we don’t force you to pay to read the news but we do need your email address to make your experience better.


Nearly there! Create a password to finish signing up with us:

Please enter your password or get a sign in link if you’ve forgotten

Open Sesame! Thanks for signing up.

We would like our readers to start paying for Daily Maverick...

…but we are not going to force you to. Over 10 million users come to us each month for the news. We have not put it behind a paywall because the truth should not be a luxury.

Instead we ask our readers who can afford to contribute, even a small amount each month, to do so.

If you appreciate it and want to see us keep going then please consider contributing whatever you can.

Support Daily Maverick→
Payment options

Become a Maverick Insider

This could have been a paywall

On another site this would have been a paywall. Maverick Insider keeps our content free for all.

Become an Insider
Elections24 Newsletter Banner

On May 29 2024, South Africans will make their mark in another way.

Get your exclusive, in-depth Election 2024 newsletter curated by Ferial Haffajee delivered straight to your inbox.