Business Maverick

Business Maverick

This airline will rent out clothes so you can travel baggage-free

This airline will rent out clothes so you can travel baggage-free
The Japan Airlines Co logo is displayed at a check-in counter at Narita Airport in Narita, Japan, on Saturday, Sept. 26, 2020. (Photo: Akio Kon/Bloomberg)

Tourists and business travellers to Japan will soon be able to show up with little more than the clothes they’re wearing, thanks to an initiative by Japan Airlines Co. and Sumitomo Corp. to offer rental clothing during visits to the island nation.

Describing the initiative as a bid to promote sustainable tourism while offering convenience, the airline said visitors will be able to select apparel based on size and seasonal needs via a website prior to boarding a Japan Airlines-operated flight. The service will run on a trial basis through to August 2024.

Japanese airlines, hotels and restaurants are gearing up to receive more travellers now that entry restrictions have been fully lifted and the summer holiday season is beginning. The number of visitors to the country reached 1.9 million in May, almost 70% of pre-pandemic levels compared with the same month in 2019, according to the Japan National Tourism Organisation.

One set of clothing will cost ¥4,000 to ¥7,000 (R523-R916), and people will be able to rent up to eight outfits for as long as two weeks, in three sizes: small, medium and large. Chosen styles — smart, smart casual and mixed — will be delivered to a traveller’s designated hotel.

The rentable apparel will be sourced from clothing product overstock, helping to minimise waste. Japan Airlines will calculate the reduction in carbon emissions based on saved aircraft weight, and inform customers. 

Trading house Sumitomo developed the online reservation system, as well as the procurement, laundry and delivery of clothes. DM

Absa OBP

Comments - Please in order to comment.

Please peer review 3 community comments before your comment can be posted

MavericKids vol 3

How can a child learn to read if they don't have a book?

81% of South African children aged 10 can't read for meaning. You can help by pre-ordering a copy of MavericKids.

For every copy sold we will donate a copy to Gift of The Givers for children in need of reading support.

A South African Hero: You

There’s a 99.8% chance that this isn’t for you. Only 0.2% of our readers have responded to this call for action.

Those 0.2% of our readers are our hidden heroes, who are fuelling our work and impacting the lives of every South African in doing so. They’re the people who contribute to keep Daily Maverick free for all, including you.

The equation is quite simple: the more members we have, the more reporting and investigations we can do, and the greater the impact on the country.

Be part of that 0.2%. Be a Maverick. Be a Maverick Insider.

Support Daily Maverick→
Payment options