The Manhattan Twitter headquarters stands in the Chelsea neighbourhood on 2 March 2023 in New York City. (Photo: Spencer Platt / Getty Images) Since taking over Twitter in October, Musk has made changes at the social network to generate much-needed revenue and fulfil his pledge to make it a haven for free speech, while also battling spam and bots that degrade the user experience. It’s been a rocky process — last month Twitter reinstated the blue tick verifying the profiles of some high-profile individuals, even some who have been dead for years.