---
title: "Fast Food Advertising Report 2023"
description: "The fast food industry is a highly competitive market, with a large number of well-established chains vying for a share of the consumer’s wallet. In order to stand out from the crowd and gain share of voice, fast food chains must differentiate themselves in a meaningful way. One powerful tool we’ve seen widely used is advertising."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Sponsored Content"
author: "Ornico"
author_url: "https://www.dailymaverick.co.za/author/ornico/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-02-21-fast-food-advertising-report-2023/"
published: "2023-02-21T12:01:19"
updated: "2023-02-22T09:06:32"
lang: "en-ZA"
word_count: 240
---

# Fast Food Advertising Report 2023

> The fast food industry is a highly competitive market, with a large number of well-established chains vying for a share of the consumer’s wallet. In order to stand out from the crowd and gain share of voice, fast food chains must differentiate themselves in a meaningful way. One powerful tool we’ve seen widely used is advertising.

By Ornico · Published 21 February 2023, 14:01 SAST · Updated 22 February 2023, 11:06 SAST

## Key points
- Ornico's 2023 SA Fast Food Advertising Report provides an in-depth analysis of the fast food industry, including advertising trends, new creative executions, developments and spending patterns from 2020 to 2022. With over 400 000 ad executions and a total ad spend value of R3 081 742 384, this report is essential for any marketer or brand owner looking to make informed decisions about their brands. Ornico's suite of products includes Brand Intelligence® across Africa, helping marketers and brand owners understand the flood of information occupying traditional and social media. Download the report today to find out who had the deeper pocket amongst your favourite fast food giants.
- Ornico's 2023 SA Fast Food Advertising Report reveals who had the deeper pocket in the fast-food industry.
- The report looks at 400 000 new ad executions and an ad spend value of R3 081 742 384.
- Ornico provides reputation, media, advertising and brand research to help marketers make sense of data.
- Download the report today for an in-depth analysis on your favourite fast food giants.

## Content

Who amongst your favourite fast food giants had the deeper pocket?

![Image](https://www.dailymaverick.co.za/wp-content/uploads/2023/02/Fast-Food-Advertising-report-Ornico.jpg)

Ornico, one of Africa’s leading Media Monitoring agencies has compiled a free-to-download report on the fast-food industry. We explore advertising trends, new creative executions, developments and spending patterns in the years 2020 – 2022.

The research looks at new advertisements that made an appearance across television, radio, print, online, outdoor, direct marketing and mobile. It also focuses on advertising spend patterns across radio and television.

The core findings of this report include an overview of over 400 000 new ad executions during the 2020-2022 period with an ad spend value of R3 081 742 384. Download the report today for an in-depth analysis.

You can download the 2023 SA Fast Food Advertising Report on our [website](https://website.ornico.co.za/2023/02/16/fast-food-advertising-report-2/?utm_source=Press%20Release&utm_medium=Referal&utm_campaign=Fastfood%20advertising%20report#). **DM**

[***About Ornico***](https://website.ornico.co.za/our-story/)

Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.

By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they'll ever make regarding their brands.

From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.